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CST Tires: Sponsored Riders Influence Tire Market

From initial design stages, it takes approximately one year for a tire to be ready to hit the dealership. Within that process, tire companies keep a strong relationship with their sponsored racers to build the best tires for the brand. Many people would assume that racers are a marketing campaign for a brand, but at

CST Tires Opens Racing Sponsorship Applications

CST is again expanding its presence in the world of ATV, motorcycle and side-by-side racing by adding to its already generous sponsorship program in 2019.

CST Tires USA

While CST brand tires are distributed in more than 150 countries, covering a wide range of market segments, the team at CST USA develops and sells tires specifically for the North American market.

CST Pulse ATV Tires

The rear tire’s knobs feature a 15-degree reinforcing angle, ensuring predictable sliding and increased knob life. The front tire’s heightened carcass profile and knobs with numerous biting edges offer maximum steering assurance.

Tips for Selling Motorcycle Tires

How to make those black wheels stand out in the showroom.

Pirelli MX Tires
Vision Wheel M4 ECSTAR Suzuki’s Tyler Scott Earns the Podium in Alabama

The Barber supersport top five were dominated by Suzuki GSX-Rs on Sunday.

Tyler Scott
VIDEO: Bias vs. Radial Tires

Every tire buying decision is based on a lot of factors, and demonstrating this knowledge to your customer will give them confidence in your recommendation.

VIDEO: Identify Tires by Customer Interest

It is important to identify your customers’ interest, riding style and terrain they anticipate riding on before you recommend a set of tires to them.

Adam McGill Takes Over CST Instagram Account for Trip to Best in the Desert

Fans of Adam McGill and CST tires can follow him and his crew on Instagram as they journey cross-country to Las Vegas for Best in the Desert’s Vegas to Reno race.

CST Lobo Tire Exceeds DOT Standards

CST designed the Lobo tire for the rider who wants to cruise down the road or rip through desert-like terrain.

Tread Check: Worn Tires Put Drivers At Risk

With heavy use of off-road tires, it is important to remind customers to keep stats on tire wear in order to prevent risk from a worn tire not being able to perform at its full potential.

CST Stag Tire Built For All Terrains

Whether you’re a desert rider, rocky hill climber or rolling in hard pack or soft terrain, CST’s Stag tire is the “do-it-all” tire for UTVs.

CST Rider Spotlight: Beau Baron

Baron is one of CST Tires’ primary Brand Ambassadors. Not only does he race in multiple classes, but he is the only rider who races moto, ATV and SxS.

CST Dingo Tire Designed for All Terrain Control

For the SxS explorer who needs a tire that fits all riding conditions including desert, intermediate, soft and mud riding, the CST Dingo is the perfect fit.

CST Rider Spotlight: Adam McGill

In 2018, McGill has been working hard on the GNCC Racing circuit since February, ranking in the top of his class in multiple rounds.

CST Pulse HT Tire Developed in Cooperation with Adam McGill

Developed in cooperation with CST and professional ATV racer Adam McGill, the tire was built with durability and performance in mind.