Motorsport Aftermarket Group, Inc. (MAG) has announced the acquisition of Motorcycle Superstore, Inc. The Oregon-based Motorcycle Superstore, Inc. joins with J&P Cycles to create the MAG retail group. Superstore founder, Don Becklin, assumes the role of president for the new Retail Group, reporting directly to MAG’s Chief Executive Officer, Brian Etter.
“We are very pleased to welcome Don and Superstore to our family of companies,” says Etter. “Don has a proven track record driving both growth and innovation in a rapidly changing market. I am proud to have him join our leadership team.”
As president of the new retail organization, Becklin will oversee operations of both companies from the Superstore headquarters in Medford, Oregon. However, Superstore and J&P Cycles will retain their unique consumer brand identities, and the two companies will continue to operate as separate businesses.
“We want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group,” says Becklin.
The Retail Group remains committed to fostering an environment where Superstore and J&P Cycles can maintain their focus on customer service while continuing to strengthen the working relationship with all its business partners in the motorcycle industry.
“I have gotten to know Don during the past year,” says J&P Cycles vice president and general manager, Zach Parham. “His story is very similar to how my parents started J&P Cycles, and I have a lot of respect for what he has accomplished. The knowledge and experience he brings from online e-commerce will help me and my leadership team grow J&P Cycles in new and exciting ways. This is a new chapter for J&P Cycles and I can’t wait to get started!” Parham says.
For more information about MAG, visit www.maggroup.com.
