Harley-Davidson recently launched the next evolution of the popular “No Cages” campaign during the season premiere of Sons of Anarchy on FX. The spot, called “Liberation,” adds to the portfolio of creative developed as part of Harley-Davidson’s crowd sourcing strategy, introduced last year.
“We are uniquely able to use crowd sourcing for all of our major creative because of the passion and advocacy of a broad customer base all over the world. This process has helped to liberate the creativity of our most passionate of fans,” said Mark-Hans Richer, Harley-Davidson’s chief marketing officer.
Like previous No Cages creative, crowd-sourcing partner Victors & Spoils shared the Harley-Davidson creative brief broadly online, and the best idea was further developed and the creator rewarded.
The idea selected for “Liberation” came from 30-year-old film maker and visual content creator Benjamin Swan of Sioux Falls, SD, who believes that collaboration breeds creation. “An idea lacks dimension until it is looked at from different sets of eyes,” said Swan.
For more information about Harley-Davidson, visit www.harley-davidson.com. To view Harley’s “Liberation” commercial, click here.
