Off Road Tires

Off-road tires sales account for nearly 20 percent of aftermarket tire sales in the U.S. While online discounters may try to nab some of your sales share, you can win your customer’s loyalty with deep product knowledge. Hook him up with a real tire gauge — proper inflation will extend his tire life. Is your customer running the right rubber for his chosen off-road action? Be sure to match riders to terrain, as this will also stretch the lifespan of his knobbies. Your efforts to extend his tire life might seem to be counterintuitive to selling more tires, but happy customers on the trails and on the track will stack up to more sales in the long haul. Check out MPN’s guide to off-road rubber over the next few spreads and logon to www.mpnmag.com and click on Buyer’s Guide for a full listing of tire manufacturers.

CST

Designed for trail riding enthusiasts and motocross racing weekend warriors, the Surge S is built to perform and constructed to last. CST says the Surge S excels in any soft terrain. Its self-cleaning knobs grab all the traction riders can handle, and the front keeps it on lock around berms and through the narrowest single-track trails in the woods.
www.csttires.com

Carlisle

The Black Rock is a mud tire built for the trails. It offers riders all-conditions-performance as well as a smooth-riding tread design. It’s got rugged six-ply durability for maximum versatility and value, and the built-in rim guard provides superior wheel lip protection.
www.carlisletire.com

Bridgestone

The soft-to-intermediate terrain M203/M204 returns to the Bridgestone MX lineup for 2010. Designed to work well in soft terrain conditions, these tires also cross over well to intermediate soils, while offering good durability and handling. The M203 front tire (seen here) is designed for a broad range of soft and intermediate terrain applications, and it provides improved traction with directional pattern rotation to enhance stability and increase braking power. The M204 (rear) offers a race-proven tread pattern designed with extra-wide block spacing for great drive performance and improved slide control on firm base soils.
www.bridgestonemotorcycletires.com