HISUN USA has added another experienced industry veteran to its powerful team of powersports specialists, with the appointment of Mark Francis as Midwest region district sales manager (DSM). Francis brings 35 years of experience to his new DSM role and is tasked with further expanding the HISUN USA dealer network in Minnesota, Wisconsin, Iowa, Indiana and Missouri while supporting current dealers in the region.

Francis has been around powersports for the majority of his life. Fresh out of Missouri State University with a Bachelor’s of Science in industrial management in 1987, he started his first powersports industry job with Nichols Motorcycle Supply as an independent rep. After several years of selling brands like HJC from Castle as well as products from Helmet House, Fox Racing, No Fear Sports Gear, Olympia and others, he moved in 1996 to an outside sales role with Tucker Rocky Distributing. After 25-plus years with Tucker, Francis jumped at the chance to join the Hisun USA team in June of 2022.

With such an extensive career in powersports, Francis appreciates the opportunities powersports has given him. “Motorcycles became a part of my life at age nine as our family purchased motorcycles for our family,” explained Francis. “I’ve ridden motorcycles almost my entire life, and my life and career revolve around powersports. The world looks better from behind a pair of handlebars. I feel like I won the lottery to have such a great opportunity.”

Regarding business practices, Francis believes his management style parallels the HISUN USA philosophy of a collaborative and filter-free environment with people who want to win. He believes networking is one of the primary keys to business success and looks forward to combining his accumulated knowledge and experience with his industry connections to help Hisun USA reach its full potential. “I have always felt that the only way to succeed is to help my customers succeed,” added Francis.

“We couldn’t be happier to have another industry legend like Mark join the HISUN USA sales team,” shared Jason Walling, national sales manager for HISUN USA. “Mark’s vast industry knowledge and real-world experience are a huge asset to our team as both a sales leader and a mentor to other team members. Mark has only been with us briefly and has already been a valuable addition to the HISUN USA family.”