DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.
“The UTV market and consumer is ever changing, with new models and how and where the user rides. DragonFire’s focus on the consumer and improving the riding experience reflects in the release of 75 new SKUs in 6 key product categories,” says Megan Dible, sales and marketing manager for DragonFire. “Along with new race-inspired products, DragonFire has made aggressive changes to our retail prices. We are giving the consumers a premium line of accessories at a competitive MSRP.”
At the 2018 Tucker Rocky | Biker’s Choice Brand Expo in Frisco, TX, Dible says the company had its biggest product launch in brand history, introducing dealers to System 3, a new line of wheels and tires, race-inspired roofs, LED lights, Bluetooth 6 ft. whips, Opt X Windshields, among other new products on display.
“We had an excellent showing at the Expo. Dealers and reps were buzzing about the new bigger, badder DragonFire,” Dible noted.
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