The American International Motorcycle Expo presented by Nationwide (AIMExpo) will welcome Harley-Davidson Motor Company (Harley-Davidson) to the 2017 show floor for its inaugural appearance with its new 2018 models this September 21-24. Interactive demo rides and its JUMPSTART Rider Experience will also be available to attendees when the fifth-annual event gets underway from the Greater Columbus Convention Center in Ohio.

AIMExpo presented by Nationwide provides a key stage for Harley-Davidson to share both its new 2018 models and its vision for creating the next generation of riders. Recently, Harley-Davidson unveiled key long-term objectives that include building two million new riders over the next 10 years in the U.S., as well as launching 100 high-impact motorcycles during the same window through 2027.

“AIMExpo offers a unique and timely opportunity for Harley-Davidson to share our new high-impact 2018 models with consumers, media and the broader industry, in one place at one time,” said Anoop Prakash, Harley-Davidson U.S. Marketing Director. “We look forward to presenting both new and seasoned riders an opportunity to test ride our exciting 2018 line-up in Columbus, Ohio, as we pursue our objectives to grow ridership across the United States.”

As part of its effort to attract new riders to the sport of motorcycling, the Harley-Davidson JUMPSTART Rider Experience combines a Harley-Davidson motorcycle and a specially designed, stationary support stand to welcome first-time riders to the world of motorcycling. Attendees will also have the chance to take a new Harley-Davidson out on the open road with demo rides available at AIMExpo Outdoors!.

“The addition of the iconic American brand Harley-Davidson very much completes the grand stage that AIMExpo presented by Nationwide represents for American industry in a global setting,” says Mike Webster, Sr VP MIC Events. “The history and innovation of motorcycling in America will be very well represented this September in Columbus with Harley-Davidson, the longest continually manufactured domestic brand, and we’re genuinely excited to honor the past while looking to the future as they join the industry on the show floor and at AIMExpo Outdoors!.“

Along with the Milwaukee-based manufacturer, 41% of powersports dealers and 50% of the U.S. population reside within 500 miles of AIMExpo presented by Nationwide’s new location in the city of Columbus. This central location and ease of access offer all attendees the opportunity to engage with the motorcycle and greater powersports industry like never before.

With hundreds of exhibitors contracted and more than 75% of the show floor now full, companies looking to exhibit are encouraged to contact AIMExpo presented by Nationwide for more information.

For more information: AIMExpoUSA.com, Facebook, Twitter or Instagram: @AIMExpo.