Backcountry.com has announced the appointment of Scott Huddleston as general manager and vp of Backcountry’s powersports subsidiary, MotoSport effective February 3, 2017.

“Long before I joined MotoSport, I was a motorcycle rider and enthusiast with a deep love of this brand and this sport. The next chapter in the MotoSport story will honor our roots but also grow our brand to reach even more consumers with our selection, value and customer service. I couldn’t be more excited to be a part of the MotoSport team” said Scott Huddleston, GM and VP of MotoSport.

Prior to joining MotoSport, Scott led Marketing teams at MAG Retail Group, Harry and David, and Eddie Bauer. With a distinguished career of over 15 years, Scott has deep operational and strategic experience developing and executing direct, e-commerce and retail marketing strategies consistent with company goals in the power sports, premium food and gift, and outdoor apparel markets. Scott has a demonstrated ability to structure, solve and present solutions to ambiguous business problems and has proven it at every step of his career.

Pete LaBore, Backcountry’s COO noted, “Scott brings the rare balance of marketing, merchandising and financial acumen to lead MotoSport into its next transformative phase of growth. Perhaps most impressive for Scott is his track record of maintaining his laser focus while building, developing, and leading high performance teams. We are delighted to have him as a part of the Backcountry family and leading MotoSport.”