Royal Enfield North America Opens Headquarters

store_front_600 — Royal Enfield of Milwaukee opened its flagship showroom to the public on Saturday, September 10, 2016. The showroom features the entire middle-weight lineup of motorcycles from Royal Enfield North America, apparel and gear. Photo courtesy of Enrique Parrilla.

It was a historic day for Royal Enfield as it marked the opening of its first flagship dealer experience in Milwaukee.

Royal Enfield CEO Siddhartha Lal and Rod Copes, president of Royal Enfield North America, addressed the crowd, including VIPs and dignitaries, at the grand opening event this past weekend.

Siddartha Lal, CEO of Royal Enfield, addresses the crowd of dignitaries and VIPs at the grand opening press conference for Royal Enfield North America’s headquarters in Milwaukee, Wisconsin, on Friday, September 9, 2016. Photo courtesy of Enrique Parrilla.

“Royal Enfield is focused on delivering a ‘Pure Motorcycling’ experience to consumers. Our motorcycles are classically styled, simple, evocative and fun to ride. Royal Enfield creates a unique experience for riders that is approachable and unintimidating,” Copes said at the press conference. “This is the brand’s first stand-alone showroom location in the U.S., which brings to life the 115-year heritage of Royal Enfield – a history we’re very proud of.”

The company has also selected Milwaukee as the location of its headquarters and currently employs a staff of 20.

Royal Enfield of Milwaukee’s flagship showroom, now open in the heart of motorcycle country, Milwaukee, Wisconsin. Photo courtesy of Enrique Parrilla.

“Myself and the rest of the Royal Enfield global leadership are committed to the North American region,” Lal said. “Since 2010, we have increased production from 50,000 units to 500,000 units globally, and we are expected to produce 675,000 by the end of this fiscal year. North America is key to the contribution of that global growth.”

Royal Enfield North America’s middle-weight motorcycles line North Water Street in Milwaukee, Wisconsin. The company hosted a two-day event celebrating the grand opening of its headquarters in conjunction with the opening of the flagship showroom at Royal Enfield of Milwaukee on September 9 and 10, 2016. Photo courtesy of Enrique Parrilla.

Royal Enfield North America will be continuing the brand’s storied history with the unveiling of its North American model lineup, featuring single-cylinder engines currently up to 535 cc. Available models at the 226 N. Water St. showroom include:

* The Classic 500 – timeless colors and classic styling ideal for exploring a city or cruising a country road.

* The Continental GT – a light and nimble motorcycle that boasts an aggressive riding position for an exhilarating ride.

* The Bullet 500 – in production for seven decades with its unmistakable appearance and distinctive exhaust note, this model delivers a classic, vivid sensory experience on every ride.