Engine Ice Hi-Performance Coolant has been powering water-cooled engines and grabbing podium finishes for more than 15 years and this month marks the first change to the appearance of the product’s label and a shift in the manufacturing of the engine coolant.
“Our goal was to create a new label design which preserved our original graphic appearance while introducing a fresh, modern feel to the bottle,” explained David Kimmey, President of CycleLogic Products, the principle company that produces and markets Engine Ice coolant. “This is the first real makeover of the original Engine Ice label since we started production over 15 years ago and we are excited to also begin a relationship with KOST USA, our new manufacturer of the Engine Ice product.”
The new Engine Ice label incorporates a field of “Ice” behind the mark and the addition of silhouette icons including dirt bikes, street bikes, race cars, off-road vehicles and snowmobiles and, as before, is available in half-gallon and five-gallon containers.
KOST USA specializes in manufacturing high-quality petroleum products and works with some of the most well-know companies in the world. Their facility is located in Cincinnati, Ohio and provides a well-positioned location for nationwide distribution of Engine Ice.
“KOST USA will improve our already great product,” continued Kimmey. “We are very excited about the level of experience and technical know-how KOST USA brings to the table, enabling us to refine our formulation and processes even further.”
The new label design is already in production and shipments now are arriving at dealers parts departments.
