MagnaFlow Partners with Arlen Ness to Produce American V-Twin Exhaust Systems

MagnaFlow, a global leader in performance exhaust products, announces a new partnership with Arlen Ness Motorcycles to manufacture and sell a complete line of co-branded exhaust products worldwide.

Known as Arlen Ness by MagnaFlow, the high-performance, made in the USA premium exhaust systems will be designed by Arlen Ness for American V–Twin motorcycles including Harley-Davidson, Victory and Indian. Ness has been producing accessories for the motorcycle market for more than 40 years.

“MagnaFlow is 100 percent committed to entering the motorcycle market with the best products available,” said MagnaFlow President Dan Paolone. “With our R&D, engineering, manufacturing, shipping and marketing capabilities, MagnaFlow will deliver unmatched performance exhaust products and customer service to the global motorcycle market.”

Added Ness, “I am very excited about the new Arlen Ness by MagnaFlow exhaust line. Cory, Zach and I have been working together on some really exciting designs that look and sound amazing. I can say the motorcycle industry has never seen anything like the new Arlen Ness by MagnaFlow exhaust line. You are going to want to put these pipes on your bike.”

To lead MagnaFlow into the motorcycle market, the company has turned to industry veteran Chris McGee. McGee, a former professional international motorcycle racer with an extensive background in media, marketing and brand building, has been named director of the motorcycle division at MagnaFlow.

“It is an honor to be part of the MagnaFlow team,” said McGee. “With a 30-plus year history of manufacturing the highest quality and best-performing exhaust products for the automotive market, it is exciting to now focus MagnaFlow’s innovative resources and knowledge on the motorcycle market. MagnaFlow is a very progressive brand that will deliver dynamic exhaust products to meet the performance, sound, style and quality demands of today’s riders.”

MagnaFlow will unveil the new Arlen Ness by MagnaFlow exhaust line at the SEMA show in Las Vegas on Nov. 5, 2013, at 3 p.m. For more information and to see the new Arlen Ness by MagnaFlow product line, visit www.MagnaFlow.com or stop by SEMA booth No. 23543.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.