Charlie Hadayia, director of Biker’s Choice, announced Tucker Rocky/Biker’s Choice’s long-term exclusive partnership with legendary custom builder/designer Jesse Rooke yesterday. The deal brings Rooke Customs products to the marketplace under the Tucker Rocky/Biker’s Choice brand.

“He’s a legendary motorcycle builder, and we’re proud to be partners with Jesse and to bring his products and his brand to the marketplace,” said Hadayia.

Under the partnership, Rooke will develop a complete offering of custom and performance products for both the Harley-Davidson and Metric segments. Although the full scope of the project is yet to be made public, Tucker Rocky/Biker’s Choice expects to offer an assortment of Rooke Customs parts and accessories, including exhaust systems, air cleaners, floorboards and wheels.

“I’m really happy to be a part of Tucker Rocky/Biker’s Choice,” said Rooke. “I’ve been building custom bikes for a number of years, and I’ve had the privilege to attend a number of events around the world, but I’ve never had the opportunity to put our parts out into the market.”

The official launch for Rooke’s products will take place at the annual V-Twin Expo in Cincinnati in February.