American International Motorcycle Expo (AIMExpo) has
announced that Tucker Rocky/Biker’s Choice has committed to a strong presence
at the inaugural AIMExpo.
The distributor will take advantage of the opportunity to meet with media and dealers during the show’s dedicated trade days. Texas-based
Tucker Rocky/Biker’s Choice will showcase several of its key brands including
Speed and Strength, Firstgear, Twin Power, Answer, ProTaper and others.
“We’re all pretty excited here about having the opportunity
to take the plunge into something truly new that has the potential to have a
profound positive effect on the industry. We really need this,” said Hank
Desjardins, VP marketing, Tucker Rocky/Biker’s Choice. “We think the timing of
the show will give dealers a valuable jump on 2014 in terms of planning their
product assortments well in advance of the season. There’s even time to take
advantage of what the dealers see at the show for the upcoming holiday season.”
In addition, Tucker Rocky/Biker’s Choice will connect its
brands to consumers through national retailer and AIMExpo exhibitor Cycle Gear.
The retailer will stock an ample inventory of Tucker Rocky/Biker’s Choice
leading brands, ensuring consumers have the opportunity to purchase from the
lineup during the consumer days of the show.
"Tucker Rocky/Biker’s Choice gets it. They clearly see this
as the future platform for the motorcycle industry,” said Larry Little,
Marketplace Events motorcycle group VP and general manager. “We sincerely
appreciate their comprehensive participation and admire their creative,
thoughtful utilization of this new show platform.”
Added Desjardins, “We see the AIMExpo model as the true future for the
industry. The opportunity to highlight our key brands by
revealing new products to the assembled media; interacting with and educating
dealers and consumers about our product lines; and doing it all in one place at
one time, at the right time of the year shouldn’t be revolutionary, but it is! And best of all, the show concept is sure to energize both
powersports dealers and consumers in a way that we’ve not seen in North
America.”
AIMExpo will be held on Oct. 16-20, 2013, at the Orange
County Convention Center in Orlando, Fla., and will feature both indoor
exhibits and outdoor activities at AIMExpo Outdoors. For more event information,
visit www.aimexpousa.com.
