Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate powersports batteries, has announced a new strategic relationship with DRIVEN Public Relations.

Shorai looks to expand its media presence for its quickly growing brand by leveraging DRIVEN’s extensive media relationships within the motorcycle and powersports industries.

"With a rapidly expanding customer base and continued global expansion plans for 2013, Shorai felt it was necessary to expand our market outreach. Our brand is becoming well known within the motorcycle and powersports communities and in just three years, we’ve taken over a majority of market share in our industry,” said Kevin Riley, executive vice president of sales and marketing for Shorai. "DRIVEN Public Relations has the knowledge and established reputation within the motorcycle and powersports industries to help us reach expanded media and consumer groups."

Added Mike Caudill, president of DRIVEN Public Relations, “DRIVEN is looking forward to this new partnership with the Shorai. They have built a strong reputation, both with the industry and consumers, for creating a top quality aftermarket battery that is like no other available in today’s marketplace. DRIVEN has always provided its clients with a strategic and integrated approach to public relations that puts its clients in the news and with our extensive experience with powersports media, we’re a great fit for Shorai’s public relations goals.”