Western Power Sports, Inc. is pleased to announce its recent partnership
with Divas SnowGear for distribution of their line of attractive,
functional and fashionable women’s snowmobile riding apparel.
“Previously, when I would visit a snowmobile shop, I couldn’t find a
large enough selection of women’s snowmobile riding apparel to satisfy
both of my passions, snowmobiling and fashion,” said Wendy Gavinski,
founder of Divas SnowGear. She took matters into her own hands and
created a line of women’s snowmobile apparel in hopes to
one day fill that void in snowmobile retailers. “Now, our commitment to
this goal is finally paying off with our WPS partnership,” she said.

WPS immediately identified Divas SnowGear as a line that added
tremendous value to their offering. “Aligning ourselves with an
up-and-coming brand of snowmobile apparel based in Madison, Wis. fit
perfectly with our goal of gaining more market share in the Midwest and
offering a strong women’s line to support the growing women’s snowmobile
segment” said Ron Bentzinger, snowmobile product manager for WPS.

“Of course we are just as excited about the partnership knowing WPS’
potential to reach customers we do not have the physical capacity to
reach," said Gavinski. "With their help, we can keep our focus on
manufacturing the most fashionable, yet functional outerwear for women.
We are super confident the dealers and end consumer will see the passion
both parties put forth in keeping up with the evolution of this new,
exciting niche market we are creating."