Vista Outdoor Inc. announced earlier this month that it will transform its strategic business plan to allow the company to focus resources on pursuing growth in its core product categories and to refocus on ammunition sales.
Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to be part of the Tucker Rocky | Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that
Vista Outdoor Inc. announced on April 1, 2016, it completed the acquisition of BRG Sports Inc.’s (BRG Sports) Action Sports division, which was operated by Bell Sports Corp. The acquisition includes the brands Bell and Giro, and C-Preme and Blackburn.
Vista Outdoor Inc. has entered into a definitive agreement with BRG Sports, Inc. to acquire BRG Sports’ Action Sports division, which includes the Bell, Giro, C-Preme and Blackburn brands. The acquisition adds helmets for cycling, snow sports, and powersports, as well as goggles, footwear and a variety of cycling accessories and research and product development capabilities.