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Keanu Reeves’ Arch Motorcycle Partners with Swiss-Race Bike Manufacturer Suter

Arch Motorcycle Company has been named the exclusive North America importer and distributor of Swiss company Suter Industries’ racing motorcycles.

MotoAmerica Announces Yamaha as an Official Partner

MotoAmerica has announced Yamaha Motor Corporation U.S.A. as an Official Manufacturer Partner of the 2017 MotoAmerica Series, marking a third successive season of Yamaha support of the road racing series.

American Motorcyclist Association Partners with WERA Motorcycle Roadracing

The American Motorcyclist Association and WERA Motorcycle Roadracing have partnered to advance the sport of motorcycle road racing in America. Beginning with the start of WERA’s 2017 season, all WERA events will be co-sanctioned with the AMA.

Bel-Ray Announces Partnership with Cobra Moto USA

Bel-Ray has announced its partnership with competition mini cycle manufacturer, Cobra Moto. With this partnership, Bel-Ray becomes the official oil of the manufacturer and a major sponsor of the Michigan-based Cobra Moto factory’s racing efforts.

National Cycle Joins the Sisters’ Centennial Motorcycle Ride

The Sisters’ Centennial Motorcycle Ride happily welcomes National Cycle as its most recent partner. Several of the staff will be using the ZTechnik windshields in the cross-country ride, most notably on BMW Motorcycles.

MV Agusta and Motul Sign Wide-Ranging Global Partnership

The deal covers use of the company’s extensive range of products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all motorcycles bearing the brand’s name.

Arctic Cat Forms New Partnership with Dempsey Off-Road Adventures

Arctic Cat has partnered with off-road racing icon Chuck Dempsey to provide the Ultimate Off-Road Driving Experience. Dempsey Off-Road Adventures, based in Las Vegas gives enthusiasts an opportunity to be a part of Chuck’s life experiences via the seat of Arctic Cat’s pure sport Wildcat 1000 UTVs.

Royal Enfield Names ThunderRoad Financial as Financing Partner

Royal Enfield North America has announced ThunderRoad Financial as its consumer financing partner. Beginning on May 1, 2016 ThunderRoad Financial will start offering national retail financing to participating Royal Enfield North American dealers.

Cortech Named a Supporting Partner of MotoAmerica

MotoAmerica has announced that Cortech is returning as a supporting partner of the 2016 MotoAmerica AMA/FIM North American Road Racing Championship. Cortech is also back on board as the presenting sponsor of the Cortech Timing & Scoring system.

MotoLease and EFG Companies Expand Successful Select Guard Partnership

Since 2014, MotoLease has offered EFG’s private-labeled Select Guard suite of F&I products. The company will now add EFG’s Guaranteed Asset Protection (GAP) to further protect customer investments and help dealers increase loyalty and profits.

Havoc Motorcycles and Wild West Motor Company Announce Partnership

Havoc Motorcycles and the Wild West Motor Company have announced an agreement for a co-marketing and joint distribution partnership that will extend the reach of both brands across North America with global potential.

National Powersport Auctions Backs CyclePro’s Technology

CyclePro has taken another giant leap forward by partnering with powersports industry leader National Powersport Auctions (NPA). NPA is no stranger to the crucial role software plays in a dealership and feels CyclePro’s technology will revolutionize the way powersports dealers manage their dealership.