American Honda to Showcase First Models for 2012 at Bike Week
American Honda Motor Company recently announced the first release of machines for the 2012 model year, the Gold Wing and FourTrax Foreman. These two 2012 models kick off the beginning of a new model season for Honda.
Zero Motorcycles Announces Surprise Fifth Electric Motorcycle For 2011
Zero Motorcycles recently announced a new model for the company – the Zero XU – the fifth new motorcycle to be added to its product line. With instant torque from zero rpm, no shifting, a low weight, a low seat height and a removable power pack, the Zero XU is designed to be the ideal electric motorcycle for riders who live in the city. It utilizes the Zero X off-road platform for durability and features a complete set of specialized street gear that is highlighted by a stylish new body.
Yamaha Extends Custom ATV Graphics Kit Promotion Nationally
Yamaha Motor Corp., U.S.A. is extending its industry-first promotion with One Industries to offer free customizable graphics kits to new ATV customers across the country. Initially available as a test promotion in select states last fall, now anyone who buys a new 2011 or prior year Raptor 700, YFZ450R, YFZ450X or Raptor 250 model ATV through June 30, 2011, can order this free kit online.
Harley-Davidson Celebrates African American Riders, Announces Daytona Custom Bike Showcase
Throughout history, African Americans have had a defining impact on the culture of motorcycling from William B. Johnson, the first African American Haley-Davidson dealer, to Bessie Stringfield, the first African American female to ride solo cross-country on a Harley-Davidson motorcycle.
Zero Motorcycles Names Karl Wharton as Chief Operating Officer
Zero Motorcycles recently announced a new addition to its senior leadership team, naming Karl Wharton as its chief operating officer (COO). Wharton comes to Zero after more than 20 years of business experience.
Ducati Edition Race Boat Unveiled
Ducati and Cigarette Racing Team unveiled the new Cigarette Racing 42X Ducati Edition at the Miami International Boat Show, launching a collaboration between two legends of marine and motorcycle performance.
Zero Debuts New Line of Electric Motorcycles at Indy Dealer Expo
Zero Motorcycles will showcase its 2011 electric motorcycle lineup – Zero S, Zero DS, Zero X and Zero MX models at Dealer Expo 2011, Feb. 18-20 at the Indiana Convention Center in Indianapolis. Along with highlighting its new product line, Zero will also be presenting its business plan to interested motorcycle dealers who are looking for ways to connect to new consumers and new lines for their businesses.
Suzuki Kicks Off Clearance Event, Offers $1000-Off Select Motorcycles and Scooters
Suzuki has announced a new sales promotion offering an $1000-off coupon on select motorcycles and scooters in combination with 1.99% financing through March 31, 2011.
Former Harley-Davidson Sales Manager to Join ATK Motorcycles
ATK Motorcycles has named former Harley-Davidson Sales Manager Jon Syverson as its new executive vice president. In his new senior management role at ATK, Syverson will be responsible for expanding ATK’s presence in the V-Twin market. Already known for its race-ready off-road motorcycles, ATK sees Syverson as a key to pushing into the street bike market.
Yamaha OHV Access Initiative Contributed More Than $265,000 in 2010
Yamaha Motor Corp., U.S.A says its national OHV Access Initiative contributed more than $265,000 in GRANTs (Guaranteeing Responsible Access to our Nations Trails) in 2010. The program, with a mission to promote safe, responsible riding and open, sustainable riding areas, has invested more than $1.5 million into these critical issues to date.
Harley Announces New 1200 Custom, Debuts H-D1 Customization
Introduced as a mid-year addition to the 2011 Harley-Davidson model lineup, the 1200 Custom also features new wheels, a pull-back handlebar and a reshaped LED tail lamp.
American Honda Rolls Out Four Additional Street Bikes for 2011
American Honda Motor Company recently announced that it’s adding four new street bike to its 2011 model year lineup – the Sabre, Stateline, Shadow Aero and NT700V. These four returning motorcycles cap off the current year, which encompass a total of 43 machines.