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Harley-Davidson Adds Hillclimb to 115th Anniversary Festivities

“It will be rider and machine against gravity on a steep-and-gnarly course up the face of the ski hill,” said Harley-Davidson Marketing Lead Eric Jensen.

Missouri Dealer to Celebrate 50th Anniversary in May

In celebration of 50 years in business,  LCC Powersports will be hosting a 50th Anniversary Celebration on May 5 from 9:30 a.m. to 3:30 p.m. with prize drawings every hour including $50 gift cards, Adam Cianciarulo-autographed goggles and a grand prize of a Yamaha generator.

Autolite Powers Success at I-500’s 50th Anniversary Race

Autolite, a global spark plug brand, has announced its three sponsored snowmobiles all finished in the Top 6 at the International 500 Snowmobile Race in Sault Ste. Marie, Michigan. The 2018 I-500 marked the 50th Anniversary of the snowmobile race.

BRP Celebrates Can-Am Spyder 10th Anniversary with Homecoming Event, Unveils Three Special-Edition Models

BRP welcomed nearly 3,000 Can-Am Spyder owners and guests from around the globe to its headquarters in Valcourt, Quebec, last weekend for a Can-Am Spyder 10th Anniversary Homecoming Event.

Tucker Rocky Celebrates 50th Anniversary

Dealer & Brand Expo Combines With A Birthday Bash Celebrating 50 years is a milestone achieved by very few in the powersports industry. Tucker Rocky commemorated this watershed event with a big bash in Texas… and according to big brass, the ride is just beginning. Little did Ed Tucker know just how big his slick

BRP Celebrates 50th Anniversary of Lynx Snowmobiles and Unveils 2018 Lineup

BRP has unveiled its 2018 Lynx lineup. The 2018 Lynx snowmobile lineup is the 50th model year created by Lynx and is introducing the new Radien platform, the next generation of Rotax 850 E-TEC engine and the ultra-lightweight E-TEC engine starting system, SHOT.

The Quail Motorcycle Gathering Will Celebrate 50 Years of the Norton Commando

The Quail Motorcycle Gathering is preparing to celebrate the 50th anniversary of the iconic Norton Commando at this year’s event, set for Saturday, May 6, 2017 at Quail Lodge & Golf Club in Carmel, CA.

Center Stage At EICMA

Small Bikes and ‘Modern-Retro’ Variants Headline Milan Show Unlike America, new unit sales are up in Europe, with new motorcycle registrations hitting double digits in key markets like Germany and Italy. So it is no surprise that the OEMs all saved some show-stopping models to show off to the more than half million consumers and

A Big Year For Kawasaki!

In a year when Kawasaki relocated its entire U.S. HQ, celebrated the AMA Pro Flat Track titles (GN1 and GN2), had the editors at Field & Stream choose MULE PRO FX as their Best Of The Best, among a host of other accolades, Kawasaki Motors Corp., U.S.A. (KMC) also celebrated 50 years of operation in

Yamalube Celebrates 50th Birthday

Yamalube, a lubricant brand of Yamaha Motor Corporation, U.S.A., celebrates 50 years of Performance in a Bottle in 2017 and with that brings an historical marketing effort as well as a custom YZ250F Motocross motorcycle to be given away at the end of the 2017 Monster Energy AMA Supercross season in October.

Klock Werks Celebrates 20th Anniversary in 2017

A two decade milestone has arrived as Klock Werks celebrates 20 years of business. “We are honored to pay tribute to those who have gone before us and those who have helped us get where we are today. This past 20 years have been a journey — with thousands of miles driven, hundreds of bikes

ASA Electronics Rebrands for its 40th Anniversary

In anticipation of its 40th anniversary coming up in 2017, ASA Electronics has developed a new company brand to match its state of the art product development. The new brand, which includes an updated wordmark logo design as well as a new color scheme, carries a feel that embodies the company’s technological premise.