SUPER73 and JAJA Tequila Collaborate on 3 Custom, Agave-Inspired S2 e-Bikes

Fans can visit JAJA’s site to enter to win one of three custom JAJA Tequila x SUPER73 limited-edition bikes.

SUPER73 announced its latest collaboration with JAJA Tequila, the tequila brand intended to restore tequila to its roots. The two brands teamed up to create three custom SUPER73 S2 e-bikes inspired by the rich and vibrant landscapes of Jalisco, Mexico, from daytime to dawn, where JAJA’s premium tequila is crafted and bottled: JAJA Blanco, JAJA Reposado and JAJA Añejo. Further influencing the development and creative process, JAJA Tequila and SUPER73 tapped into Grammy Award-winning artist/producer duo The Chainsmokers and the renowned Instagram account FUCKJERRY.

“Elevating the prominence and curb appeal of SUPER73 and its lineup of premium e-bikes, while and developing an incredible collaboration with these three well-known brands, provides an ideal opportunity to bring this customized SUPER73-S2 to life for three lucky winners,” said Michael Cannavo, co-founder and chief marketing officer at SUPER73. “Partnering with JAJA and working with creative savants like The Chainsmokers and FUCKJERRY allowed us to blend technology and innovation with the rich flavors of tradition, creating a ride that’s as smooth as tequila.”

SUPER73, JAJA Tequilla

This collaboration between these four iconic names comes with some unique features, including custom-painted frames and decals as well as chainguard. Each of the limited-edition bike’s rims corresponds to the particular JAJA Tequila flavor it embodies, including Blanco, Reposado and Añejo.

“As we look to grow as a brand and continue to innovate, we’re excited to partner with SUPER73 to create something unique, surprising and — most importantly — proudly representative of both brands’ core identities,” said Martin Hoffstein cofounder of JAJA Spirits.

The JAJA x SUPER73 Sweepstakes website will be available to accept entries starting at 9 a.m. PST on Nov. 14. The website can be found at www.jajatequila.com/giveaway.

NO PURCHASE NECESSARY. Open only to legal residents of the contiguous U.S. states and D.C., excluding Rhode Island, 21 or older. Starts 9 a.m. PST on Nov. 14 and ends 12 p.m. PST on Nov. 28. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules at www.jajatequila.com/giveaway.

SUPER73 does not endorse drinking and riding and encourages all users to ride responsibly. To learn more about the JAJA and SUPER73 collaboration and giveaway, visit www.jajatequila.com/giveaway for more information.

You May Also Like

2025 Kawasaki Brute Force 300, KFX90, and KFX50 ATV Models

Kawasaki’s Brute Force 300, KFX90 and KFX50 ATVs for 2025 include versatile options catering to farmers, outdoor enthusiasts and young riders.


For 2025, Kawasaki is proud to reintroduce the Brute Force 300, KFX90, and KFX50 ATVs to its lineup, catering to both work and play. The coveted Brute Force 300 is built for farmers, ranchers and outdoor enthusiasts, offering versatility and affordability to suit various needs at a perfect price point. The KFX90 and KFX50 models draw inspiration from Kawasaki’s KX motocross lineage, boasting a dynamic and aggressive design that sets them apart from the competition.

SUPER73 Announces Collection of Model Year 2024 E-Bikes

SUPER73 utilized rider-inspired feedback to upgrade the look and feel of the latest lineup of premium e-bikes while debuting a new retail store at Irvine headquarters.

SUPER73 2024 e-bikes
Vespa 140th of Piaggio

Vespa celebrates Piaggio’s 140 years with one of the most exclusive special versions of the scooter ever.

Vespa 140th of Piaggio
Aprilia RSV4 Factory and Tuono V4 Factory SE-09 SBK

The special edition that celebrates the Aprilia RSV4’s first legendary victory makes its début.

2024 Aprilia RSV4 and Tuono SE-09 SBK
Indian Motorcycles Introduces the New Evolution of the Scout

The all-new 2025 lineup delivers a unique combination of iconic American design, legendary balance of power and control, and new rider-centric technology.

2025 Indian Scout Lineup
Other Posts
Suzuki Announces First Wave of 2025 Models

See what Suzuki has to offer in their 2025 lineup with sport bikes, dual-sport bikes, scooters, motocross bikes, off-road and youth rides.

2025 Kawasaki Teryx and Teryx4 Side-By-Sides

The ultimate off-road adventure partner.

All-New 2025 Kawasaki Brute Force 450 All-Terrain Vehicle

A versatile mid-size powerhouse blending trail-conquering performance with rugged work capabilities.

New Honda 4-Wheel Models

The newly christened Honda Rubicon 4X4 Automatic ATV pairs a new name with updated look, and the Pioneer 520 side-by-side is back.