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Sturgis Motorcycle Rally 2016 and Victory Motorcycles

Victory Motorcycles has a jam-packed schedule of high octane offerings during the 76th Sturgis Motorcycle Rally, August 8-14, including new-for-2017 motorcycles and demo rides, custom bikes and performance demonstrations by Zach Ness, Rick Fairless, Red Bull athlete Aaron Colton and others.


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Victory Motorcycles has a jam-packed schedule of high octane offerings during the 76th Sturgis Motorcycle Rally, August 8-14, including new-for-2017 motorcycles and demo rides, custom bikes and performance demonstrations by Zach Ness, Rick Fairless, Red Bull athlete Aaron Colton and others, including Tony Carbajal and Joe “Vertical” Dryden plus exclusive events for Victory owners, with special events featuring “The Gunny” R. Lee Ermey and much more.

Below are highlights of the action Victory Motorcycles, America’s most innovative and aggressive motorcycle manufacturer, has planned at the Sturgis Motorcycle Rally. Motorcycle enthusiasts are invited to join us, burn some gas and enjoy the party in Sturgis and the Black Hills.


Victory on Display (3rd Street & Lazelle Street, Sturgis, S.D.)

9 a.m. – 5 p.m., Aug. 6-13

Stop by Victory Motorcycles’ display on Lazelle Street beginning Saturday Aug. 6 to see the entire line of 2017 Victory motorcycles, make a run on dueling dynos, check out stunt shows, custom bike display and new Made For Victory accessories, slip in to a Slingshot, or pick up some apparel you forgot to pack.

2017 Victory Demo Rides (2651 Whitewood Service Rd., I-90 @ Exit 30)

9 a.m. – 5 p.m., Aug. 6-13; Last Ride Leaves at 4:30 p.m.

Rally attendees will have a chance to ride the entire line of 2017 Victory Motorcycles, including the Victory Octane, High-Ball, Magnum X-1 and Cross Country Tour, as well as ride models outfitted with the new “Made For Victory By S&S®” Stage 2 Kit.


Rice Victory Motorcycles (301 Cambell St., Rapid City, S.D.)

9 a.m. – 6 p.m., Daily

Looking for apparel or Made For Victory accessories? Need parts or service? Planning a new motorcycle purchase? Roll over to Rice Victory Motorcycles in Rapid City to fulfill those needs, enjoy some BBQ and demo the latest Victory models. Visit with The Gunny on Wednesday afternoon, and pick up exclusive branded IAVA and Victory items. Rice Victory is also the exclusive location for your official Sturgis 76th Victory Owners Patch.

Vet Together in Partnership with IAVA (South Dakota Air & Space Museum, 2890 Rushmore Dr., Ellsworth AFB, SD 57706)

3 p.m.-4:30 p.m., Aug. 8

Join The Gunny and fellow veterans in a VetTogether. Driven by a growing member base, VetTogethers help build camaraderie between veterans and their supporters within a community by fostering a stronger peer network and keeping conversations going with monthly events. Attendees will receive an exclusive IAVA/Victory Swag Bag. Sign up for the VetTogether HERE.


Aaron Colton Stunt Show & Red Bull Party with Custom Reveals (3rd Street & Lazelle Street, Sturgis, S.D.)

1 p.m. – 3 p.m., Aug. 9

Stop by Victory’s Lazelle Street location from 1-3 p.m. for a “wheelie” good time with Red Bull athlete Aaron Colton showcasing his talent for stunt riding, Arlen Ness and The Gunny, and awesome custom bike reveals by Zach Ness, Rick Fairless and Scott Kietzmann.

Exclusive Events for Victory Owners (Sturgis Dragway, 20523 State Highway 79)

2 p.m. – 7 p.m., Aug. 11

Calling all Victory owners: You’re invited to the official 2016 Sturgis Victory Motorcycle Owner’s Event. It’s going to be a full throttle day starting at 2 p.m. at the Sturgis Dragway, where you’ll have the opportunity to rip down the 1/8-mile track to compete for the quickest time. When not white-knuckling it down the track, catch a world-class Victory Motorcycle stunt show with Tony Carbajal and Joe Dryden, meet the Victory Motorcycles NHRA Drag Team of Matt & Angie Smith, and talk with Zach Ness, Rick Fairless and Aaron Colton, among others. Once the dragway festivities conclude, owners will enjoy an escorted ride to the legendary Sturgis Buffalo Chip for a catered reception. All Victory Owners who pre-register are guaranteed a ticket to a performance by award-winning country singer Miranda Lambert at the Sturgis Buffalo Chip that evening. This is the owner’s event you don’t want to miss! Sign up HERE.


Rub & Buff Complimentary Bike Wash for Victory Motorcycle Owners (Polaris Spearfish Paint Facility, 125 Industrial Drive, Spearfish, S.D.)

11 a.m. – 2 p.m., Aug. 12

It’s grasshopper season in South Dakota, so stop by the Polaris Spearfish Paint Facility from 11 a.m. to 2 p.m. on Friday Aug. 12 to get your bike detailed to look like it just rolled off the production line. Victory owners must pre-register HERE for the Rub & Buff.

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