Wheels of the Forest
the early 1990s, Kristine Komar created the San Bernardino National Forest Service Assocation to help the forest’s tightly-stretched staff and budget deal efficiently with the steadily increasing number of visitors. She partnered with Gene Zimmerman of the SBNF in order to train and recruit forest service volunteers that could give the forest enough people-power to
HJC FS-15 Helmet
HJC’s FS-15 is stacked with no fewer than 20 top-notch features that’ll knock a shoppers socks off! To name a few, the FS-15 gets a fiberglass and spectra composite weave shell with an extra large eyeport for greater visibility; a channeled, dual-density EPS (expanded poly styrene) liner; and the third generation “ACS” Advanced Channeling Ventilation
Zox Odyssey Helmet
Constructed from a unit composite high-performance shell, the Odyssey provides the protection and quality riders need, without compromising style. Offered in four shell sizes, the Odyssey gives riders what Zox calls a luxurious, removable, washable comfort liner constructed from soft touch open weave hypoallergenic fabrics and air mesh to wick away moisture and extract heat.
Outlaw Off-Road Mud Tires: High Lifter
Designed to weigh only slightly more than the very popular 29.5-inch Outlaw, the 31-inch Outlaw features a flatter tread profile for an improved ride on hard surfaces. In fact, the 31-inch Outlaw is the next generation in smooth riding technology for a super aggressive mud tire. It features a tread profile that allows uninterrupted contact
MPN Hits 35
MPN stays true to its core mission as it celebrates 35 of bringing dealers today’s hottest product news.
My Best Interests
Bill makes the case for why dealers need to be their own advocates.
Inaugurate Change
Colleen challenges readers to make a resolution for change in 2009.
Elf’s Nitron Blue Synthetic Motorcycle Oil
Nitron Blue 4-stroke semi-synthetic motorcycle oil meets the severe requirements of city traffic and long distances. It keeps engines cleaner while protecting engine components. The distinctive old-time racing fragrance of castor oil combined with Nitron’s classic packaging pay homage to the golden age of cycling. For information, call (877) ELF-OILS or visit www.elfmoto.us.
Smaller Dealers Can Succeed In Tough Times
This month Steve takes a look at a smaller dealership that is not only surviving, but making a good profit despite the tough retail environment.
Every day is New Year’s Day
Like New Year’s Eve evoking resolutions, our economic discomfort has awakened many dealers to the need for a crash-diet.
Tomorrow’s Dealer
Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.
It’s The Product Silly
What Your Customers Want You to Know
The Three M’s
Without a universal understanding of three standard sales steps by your sales team, any sales process, no matter how well designed, becomes completely useless.
Raise The Bar
Innovative designer Greg Rice hits another high mark with these innovative DeepSickness Vengeance Bars. They’re offered in raw, chromed and powder coated iterations with pinstriped finishes or custom paint options. Sure Sellers: • Offered either pre drilled for external wiring or internal wiring to give a bike that clean, sleek look • Standard bars measure
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche