Sit On It
One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
EVS RC-Evolution Race Collar
Because compressional forces dish out injuries that are a heck of a lot worse than your average pain in the neck (like your teenage son for example), EVS has designed the RC-Evolution with the assistance of top orthopedic professionals to help reduce crash-related neck injuries. Sure Sellers: • Newly designed combination of absorption, diffusion and
High Lifter XL2 Simulated Bead-Lock Polaris Wheels
Following in the footsteps of its big brother, the highly popular original XL2s, these new High Lifter XL2 Simulated Bead-Lock Polaris Wheels raise the bar with a stylish new seven-spoke riveted design that puts others to shame. Available in 12” and 14” sizes, three different finish options — machined, semi-gloss black and chrome, and coming
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Project Bike: 2008 Road King
Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.
Harley’s Ladies Lid
Strong Enough For a Man… But Made Just for Her!
Safety Sells: V-Twin Rubber Roundup
He’s got a full tank of gas and a fresh change of oil, but when was the last time Joe Average checked his tires? “We always tell riders to check their inflation regularly because air is to a tire what oil is to an engine,” says Continental’s Greg Reich. “Proper inflation keeps the tire at
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
Cruiser Helmets
Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up
Sales Manager Makeover
Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Explosive Sales
The best salespeople can’t be managed — they’re cannons, and cannons can only be aimed.
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.
Desperate For Repentance
Desperate For Repentance: Release Your Inner Reactive Dealer.