Leverage Your Hidden Marketing Assets
The holidays are approaching; get ready or perish.
Brothers, Partners, Dealers
It’s A Family Affair At The Motor Cycle Center
Carrozzeria Titanium Wheels
Designed by Hisashi Wakamatsu, Carrozzeria’s Titanium wheels are designed for lowering un-sprung weight. The company says its products complement Ducati’s 1098 and 1198 Superbikes. They’re made from 6061-T6 forged aluminum, and they’re super-die pressed with full CNC machining. MSRP for Titanium wheel sets starts at $1,789, and you can learn more at www.forged-wheel.com.
2009 Dealership Superstar
Motorcycle Product News Magazine and Mark Rodgers from Peak Dealership Performance present the second annual Dealership Superstar competition. Dealership Superstar is designed to honor those of you who engage in extraordinary acts of every day sales heroics and customer service.
Nothing Wrong With A Little Egg On Your Face
You’ve gotta make some mistakes to make it —just ask Rod!
RESOURCEFULNESS VS. RESOURCELESS
Use your resources to thrive in any economy.
Advertising Within A Budget
Peppy and cheap advertising strategies.
The Harley King
Bruce Rossmeyer’s Journey from New Jersey to the Nation’s Number One Dealership
Wheels of the Forest
the early 1990s, Kristine Komar created the San Bernardino National Forest Service Assocation to help the forest’s tightly-stretched staff and budget deal efficiently with the steadily increasing number of visitors. She partnered with Gene Zimmerman of the SBNF in order to train and recruit forest service volunteers that could give the forest enough people-power to
Inaugurate Change
Colleen challenges readers to make a resolution for change in 2009.
Vintage Marketing: Old Bikes Build New Business
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s
It’s The Product Silly
What Your Customers Want You to Know
Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry
The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Online Shoppers
The majority of consumers search for and research powersports products online before walking into the dealership to buy. As a result, the more progressive dealers are educating themselves on how to handle those Internet quote requests when they arrive.