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Shifting Gears: Printing All The News That Fits

Catching some heat? In the wake of the recent RZR recall, Polaris Industries named Senior Engineering Director Joel Houlton VP of global safety and quality. Houlton reports to CEO/Chairman Scott Wine and Ken Pucel, EVP of operations, engineering and lean. “The safety and quality of our products must be our number-one priority as a company,”

Changing the Conversation

Many who have used a scala rider Bluetooth system from Cardo Systems, Inc., say it has changed their riding life permanently. Like the world before cell phones, riders tend to forget how difficult it was to communicate before Cardo’s Bluetooth technology existed.

AMA Member from California Wins Suzuki Boulevard in Sweepstakes

Richard Anderson of Santa Clara, Calif., is the owner of a Suzuki Boulevard M109R because he renewed his American Motorcyclist Association membership and his name was selected in the 2015 AMA Member Sweepstakes.

California AMA Member Wins Yamaha Super Ténéré in Sweepstakes

Brian Tadeo, of Jurupa Valley, Calif., is the owner of a Yamaha Super Ténéré after his name was selected in the 2015 AMA Member Sweepstakes, the American Motorcyclist Association has announced.

Tucker Rocky Hosts SX Party

Tucker Rocky will once again be hosting its Supercross Party and Product Showcase to welcome Round 7 of the AMA Monster Energy Supercross. Round 7 will take place in Arlington, Texas, on February 20th.

Schuberth SRC-System PRO

Schuberth has updated the revolutionary SRC-System PRO rider communication system for the C3 Pro and C3 Pro Women helmets. New features include design changes for easier use, compatibility with Apple products, and better integration with personal speakers and ear buds.

Schuberth E1 Dual Sport Helmet

Schuberth North America has introduced the E1 Adventure helmet, marking the first Schuberth helmet designed specifically for enduro and adventure motorcyclists. Its latest innovation in head protection technology, Schuberth’s E1 offers the comfort, flexibility and safety of a modern flip-up helmet while meeting the requirements for off-road use.

Schuberth M1 Helmet

Schuberth continues to pave the way for advances in head protection technology with its latest release, the Schuberth M1. The innovative new design integrates the safety features unique to the German helmet manufacturer with groundbreaking aesthetics, functionality and customizability.

Harley-Davidson Heads to 75th Sturgis Motorcycle Rally

From a chain cutting-rally kickoff to the last demo ride, sparks will fly as Harley-Davidson takes over the city of Sturgis to kick off the 75th Sturgis Motorcycle Rally with a new line-up of activities.

Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

California Motorcyclist Wins Yamaha Super Ténéré in AMA Membership Sweepstakes 

When Bob J. Loguidice of Ramona, Calif., renewed his American Motorcyclist Association membership last February, it earned him the status of AMA Life Member and qualified him for the 2014 American Motorcyclist Association membership sweepstakes. By doing that, Loguidice won the sweepstakes prize, a 2014 Yamaha Super Ténéré motorcycle, courtesy of Yamaha Motor Corp. U.S.A.

Marketplace Events and Italian Trade Commission Join Forces at AIMExpo’s Italian Pavilion

Italian motorcycles and gear is on full display at AIMExpo’s Italian Pavilion.

Marketplace Events and Italian Trade Commission Join Forces for AIMExpo

This new partnership, announced during the opening day of EICMA in Milan, Italy, positions the ITC as MPE’s sales agent to Italian powersports companies that wish to strengthen their American reach by exhibiting at next October’s AIMExpo in Orlando, Fla. In turn, AIMExpo will showcase Italian products to the North American marketplace by working with ITC’s Los Angeles office to create an “Italian Pavilion” at the inaugural show.

Inside Tucker Rocky

Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.

Sociable Communication System for Multi-Party Conversations

The Cardo scala rider G9 takes wireless, bike-to-bike intercom communication to a whole new level, allowing users to toggle back and forth to converse with up to eight riders at a range of up to one mile, talk to as many as two friends simultaneously via an intercom system, and access a variety of other conversation and entertainment features via voice or touch command.

Upgraded scala rider G4 PowerSet for Snowmobiles

Cardo Systems, Inc. has updated the scala rider G4 PowerSet for Snowmobiles. Having introduced Bluetooth sled-to-sled communication via small and light headsets that easily clamp to snowmobile helmets, Cardo is introducing significant new features and upgrades for the new season to enhance the great clarity and range offered by the scala rider communication systems.