Bel-Ray Named Title Sponsor and Official Lubrication Partner for Three Palms Action Sports Park
Bel-Ray Company Inc. has announced its partnership with Three Palms Action Sports Park in Conroe, Texas in which Bel-Ray will become the title sponsor and official lubrication partner for the 255-acre facility now called Bel-Ray Action Sports Park.
P-selling To P-sychos
Human beings ride motorcycles primarily because they are fun, convenient and represent a lifestyle with which we want to be connected. The machines you offer represent an emotional commitment and lifestyle expression to us – unlike the European and Asian scooter markets where they are purely tools for transportation. Harley-Davidson doesn’t sell motorcycles; it sells a lifestyle, which in turn brings the parts, pieces and ingredients along for the ride. So what are you selling?
The Best of the Best: Vote for MPN’s 2013 Dealership Superstar Finalists
These Superstars show innovation in their field, great compassion for their dealership and its customers, and remarkable salesmanship. Every year we consider many nominations, and we are proud to present the 2013 class of Dealership Superstars to you!
Exploring The Bicycle Cross-Over Market
Biking aficionados have more in common with your regular customers than you might think. After all, the invention of the bicycle served as the foundation for the modern day motorcycle. You might be surprised at the overlap between both markets.
Parts Unlimited Hires New York Sales Representative
Jeremy Genter has worked as a powersports sales rep in the New York area for the last several years.
UTV Market Overview
Call them UTVs, side-by-sides, ROVs or cash cows, the market for these machines has never been stronger.
Roger Etcell Joins Bonhams Motorcycle Department
Etcell began his career with an East London motorcycle dealer before joining Honda UK, where he spent 10 years with the company. After leaving Honda, he went on to found his own retail motorcycle business in north London, holding franchises for Honda, Ducati and Triumph before moving into communications, marketing and event management within the motoring and motorsport industries. He most recently served as founder of his own consultancy.
Get Out The Vote: The 2012 Dealership Superstar Finalists
Voting for the ultimate Dealership Superstar has opened. Read the Superstar finalist profiles today and cast your vote!
Yamaha to Celebrate Best Selling ATV with Alaskan Adventure Sweepstakes
To celebrate Yamaha’s Grizzly 700 being the best selling big bore ATV in Alaska, they are partnering with Cabela’s as the official outfitter and giving three lucky winners the “real world” adventure with an all expense paid trip for two to one of the world’s toughest ATV testing grounds.
How the Dealer Stole Christmas
Holiday marketing and merchandising strategies to lure customers away from the retail giants and into your dealership.
Drag Specialties Names Melton Sales Rep for Tenn., N.C. Region
Drag Specialties recently announced that Blake Melton has been appointed sales representative for Eastern Tennessee and Western North Carolina.
Latest Yamaha OHV Access Funding Includes $10,000 for Bridge in Oregon Forest
Yamaha’s OHV Access Initiative continues to support riding areas across the country including a number of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) that are helping protect waterways and other natural resources.
Dual-Sport Motorcycling’s Multi-Faceted Appeal
Two wheels are the way to see the world’s backcountry, and the sales of dual-sport motorcycles have remained steady during market conditions that are anything but.
Powering Your Motorcycle Dealership Sales Team through the Summer Season
At this point in the motorcycle season, few professions (commercial crab fishing, I suppose) require the kind of mental, physical and emotional stamina that selling does. Long hours at the store, being enthusiastic all the time and possessing the fortitude to survive inevitable ego shots require energy like nothing else. So you must be on
Parts Unlimited Names Don Jensen Arctiva Brand Manager
Parts Unlimited recently announced Don Jensen as the Arctiva Brand Manager. His in-depth product knowledge will, no doubt, be a benefit to everyone in the snowmobile industry, according to the company’s press release.
The State of Idaho Takes Women for a Ride
The State of Idaho has a thriving tourism industry, fueled by its spectacular scenery, hunting, fishing and skiing. Recently, Idaho has woken up to the contributions motorcycle tourism makes to the state economy, and is interested in encouraging more motorcyclists to come and ride.