Virginia Launches Nation’s First Rider Alert Cards for Motorcyclists
Richmond Ambulance Authority (RAA) and Bon Secours Virginia Health System, in partnership with Motorcycle Virginia, Inc., have launched a new program designed to save the lives of injured motorcyclists. The program provides free identification data cards that will help first responders provide rapid and accurate medical assistance to riders involved in accidents.
Why They Buy: Honda MD250H Moriwaki, Suzuki GSXR 600, Suzuki 250cc RMZ
Nick McFadden, 13, of Owensboro, Ky., talks about why and where he purchased his racing bikes.
Capitalize on the Growing Women’s Powersports Segment
Clothing and accessory sales are a big part of your bottom line, so it makes sense to encourage women, now more than 12 percent of the motorcycle-buying public, to shop in your store.
Supertrapp Supports Revive Your Ride
SuperTrapp is gearing up to kick start the spring riding season by participating in the Second Annual Revive Your Ride! WIN BIG Spring Giveaway April 15 to June 30.
All-New EXO 500 Helmet
Scorpion’s all-new EXO 500 marks the “evolution of a superior species” of helmet, the company says.
Parts Unlimited Releases 2011 Off-Road Catalog
Parts Unlimited has released its new Off-Road catalog for 2011. The company says the new catalog is better than ever and bursting with products that will boost performance on the dirt and at your dealership.
The Liquidator Teams Up with Manheim Specialty Auctions
The Liquidator has announced a partnership with Manheim Specialty Auctions for its monthly aftermarket parts and accessory absolute (no-reserve) auction, open exclusively to powersports professionals.
Scorpion’s EXO 500 Evolves
Scorpion’s all-new EXO 500 marks the “evolution of a superior species” of helmet, the company says.
GMAX 54s Modular Motorcycle Helmet
Exclusively distributed by Western Power Sports, GMAX Helmets has added to its lineup with the all-new GMAX 54s Modular Motorcycle Helmet.
Will Industry Rebound in 2011?
Show Season Acts as Predictor for Industry Health
RSD Bell Star Carbon Speed Freak Helmet
Designer Roland Sands has long been a partner with Bell, both in creating amazing artwork and graphics as well as providing the valuable insight that only a top-tier motorcycle racer and bike builder can provide.
Branchville Motors Fills Northeast Euro Niche
For the past 13 years, Branchville Motors has been riding the road less traveled and has done well by doing so.
Revive Your Ride! Announces New Powersport-Themed Holiday E-Cards
As a gift to powersport dealers and retailers this holiday season, the Motorcycle Industry Council (MIC) is once again spreading good cheer by offering animated Revive Your Ride! e-cards.
Leather Jacket Line from Z1R
Helmets may be in the Z1R name, but Z1R is also offering a full lineup of high quality leather jacket options. Z1R has a jacket option that’s perfect for every climate. Each is priced to fit any budget.
Jury Rejects Plaintiff’s Claims Again Regarding Yamaha Rhino
A jury in Montgomery, Alabama has rejected the plaintiffs’ claims and returned a unanimous defense verdict in McMahon vs Yamaha, a case involving an accident on a Yamaha Rhino.
Scooter Helmet Options
While many of these helmets are crossovers from the street bike side of your business, it’s important to merchandise scooter safety gear so it stands out on its own.