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Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
NPA Pre-Owned Market Update: March 2024

Used pricing has finally returned to normal levels post-COVID, and normal seasonality has returned.

National Powersport Auctions, NPA, Market Report
Octane Redefines Powersports Lending With Dealer Portal 2.0

Dealer partners can deliver an even faster, easier financing experience for their customers.

Dealer Portal 2.0
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports
2025 Full-Size Polaris RANGER Lineup

Polaris brings back fan-favorite RANGER CREW XP 1000 Waterfowl Edition and announces RANGER CREW XP 1000 NorthStar Texas Edition.

2025 Polaris RANGER Lineup
The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Turn 14 Distribution Adds Giant Loop to the Line Card

Giant Loop’s product line includes a vast range of adventure motorcycle luggage solutions.

Giant Loop
Vmoto Soco Becomes Vmoto: A Unified Brand for All Group Products

Vmoto Group announces a significant rebranding operation for its products.

Vmoto scooter logo
How to Respond to Digital Leads

Timing, presence and tools are all critical.

Digital leads
DX1 Part Kits Enhances Inventory and Sales With Custom Kitting Feature

This kitting feature streamlines inventory organization by adding a pre-formulated list directly to a work order with one click of a button.

DX1 Part Kits homepage
BendPak Founder Don Henthorn Passes Away

Henthorn grew the company from a small machine shop to global leader in car lifts and garage equipment.

Don Henthorn
Husqvarna Motorcycles Offers Warranty Extension on 2024 Street Motorcycles

Free warranty extension for the 2024 Norden 901, Norden 901 Expedition and Svartpilen 801 at authorized dealers.

2024 Svartpilen 801
KTM Offers Complimentary Warranty Extension on Street Models With Official Service Commitment

By having a service performed at any authorized KTM dealer, riders can get extra coverage for their motorcycles.

rider on a KTM motorcycle
New Colorways and Accessories for Ryvid Anthem, Plus New Financing Options

The Anthem is now available in six colors, boasts a range of new accessories and has new finance plans.

Ryvid Anthem
All-New LiveWire S2 Mulholland Electric Performance Cruiser

The second bike on LiveWire’s S2 platform is available immediately at all U.S. dealers.

2024 LiveWire S2 Mulholland