Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection
Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.
NPA Pre-Owned Market Update: March 2024
Used pricing has finally returned to normal levels post-COVID, and normal seasonality has returned.
Octane Redefines Powersports Lending With Dealer Portal 2.0
Dealer partners can deliver an even faster, easier financing experience for their customers.
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson
The company expands its footprint in Ohio.
2025 Full-Size Polaris RANGER Lineup
Polaris brings back fan-favorite RANGER CREW XP 1000 Waterfowl Edition and announces RANGER CREW XP 1000 NorthStar Texas Edition.
The Future of Buying: Navigating Powersport Consumer Trends
Insights into a study on the future of powersport shopping.
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study
The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.
Turn 14 Distribution Adds Giant Loop to the Line Card
Giant Loop’s product line includes a vast range of adventure motorcycle luggage solutions.
Vmoto Soco Becomes Vmoto: A Unified Brand for All Group Products
Vmoto Group announces a significant rebranding operation for its products.
How to Respond to Digital Leads
Timing, presence and tools are all critical.
DX1 Part Kits Enhances Inventory and Sales With Custom Kitting Feature
This kitting feature streamlines inventory organization by adding a pre-formulated list directly to a work order with one click of a button.
BendPak Founder Don Henthorn Passes Away
Henthorn grew the company from a small machine shop to global leader in car lifts and garage equipment.
Husqvarna Motorcycles Offers Warranty Extension on 2024 Street Motorcycles
Free warranty extension for the 2024 Norden 901, Norden 901 Expedition and Svartpilen 801 at authorized dealers.
KTM Offers Complimentary Warranty Extension on Street Models With Official Service Commitment
By having a service performed at any authorized KTM dealer, riders can get extra coverage for their motorcycles.
New Colorways and Accessories for Ryvid Anthem, Plus New Financing Options
The Anthem is now available in six colors, boasts a range of new accessories and has new finance plans.
All-New LiveWire S2 Mulholland Electric Performance Cruiser
The second bike on LiveWire’s S2 platform is available immediately at all U.S. dealers.