Suzuki To Kick Off 2022 at AIMExpo
AIMExpo 2022 marks the trade show debut of the 2022 GSX-S1000GT+, Suzuki’s dynamic new high performance sport tourer.
Suzuki Pilots Earn Impressive Wins at Barber Motorsports Park
Suzuki Motor USA, LLC and Team Hammer completed its 2021 trophy haul tour in regal fashion with another spectacular performance in this weekend’s MotoAmerica AMA/FIM North American Road Racing season finale at Barber Motorsports Park. After the final checkered flag of the year, Team Hammer-backed Suzuki entries accounted for a stunning 20 victories, 40 podiums,
North American Motor Car Launches American Metal
North American Motor Car has announced the launch of American Metal, a new brand that offers vintage car and motorcycle enthusiasts custom builds featuring Master Builder and Fabricator Josh Allison’s unique and iconic design style. American Metal represents a new vision for the custom lifestyle that showcases the glamour and elegance of vintage design coupled with the grit and
Suzuki Riders Clinch Championship Titles
During this weekend’s penultimate round at New Jersey Motorsports Park, Suzuki Motor USA, LLC and Team Hammer saw GSX-R pilots collect three more race wins, five additional podiums, and two national championships in MotoAmerica AMA/FIM North American Road Racing competition. M4 ECSTAR Suzuki’s emerging superstar, Sean Dylan Kelly, transformed his childhood ambitions into reality by
Suzuki Motocross Teams End Productive Season with Top Five Results
Suzuki riders matched or bested their top results at the final race of the 12-round 2021 AMA Pro Motocross Series in Rancho Cordova, California at the Hangtown Motocross Classic. 450-class rookie Brandon Hartranft had his season-best performance with a fifth-place overall finish aboard his Twisted Tea/H.E.P. Motorsports/Suzuki RM-Z450. Hartranft’s Twisted Tea/H.E.P. Motorsports/Suzuki teammate Max Anstie
Suzuki Announces Sportsbike 2022 Lineup, Including GSX-R1000R
Suzuki Motor USA, LLC recently unveiled its 2022 powersports product line, featuring race-winning GSX-R sportbikes (they also launched ’22 scooters, street bikes and off-road machines, but we get to that next time). In 1985, Suzuki revolutionized the sportbike category with the introduction of the original GSX-R750 and then created another milestone in 2001 with the
BRP Selects Akeneo to Drive Powersports Experience
BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan. Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce
Suzuki Becomes Official Series Partner of MotoAmerica
MotoAmerica announced that Suzuki Motor USA, LLC has come on-board as an official series partner for the 2021 Series. Suzuki is currently leading both the 2021 MotoAmerica Supersport and Stock 1000 Championships with M4 ECSTAR Suzuki’s Sean Dylan Kelly on top of the Supersport Series while Jake Lewis leads the Stock 1000 Championship on his
Day 2 Results from Loretta Lynn’s Ranch
By the end of the day, all 36 classes had at least completed one moto to officially begin the journey to crown an AMA National Champion in each.
Royal Enfield BTR Road Race Debuts at Brainerd MotoAmerica Round
The Brainerd MotoAmerica round was host to the opening round of the Royal Enfield BUILD. TRAIN. RACE. (BTR) Road Race Program where seven women, who have spent months designing, building and training aboard their Royal Enfield Continental GT 650 motorcycles, finally got to chase the checkered flag. The historic exhibition, showcasing the Royal Enfield Continental
Gagne Takes Fourth Straight MotoAmerica HONOS Superbike Race
Fresh N’ Lean Attack Performance Yamaha’s Jake Gagne continued his domination of the 2021 MotoAmerica HONOS Superbike class, the Californian winning a fourth straight race while also taking over the lead in the championship on a hot and sunny day at Road America. In a carbon copy of his three other victories, Gagne led from pole
Suzuki Racers Take It Outdoors at Opening Round of 2021 Motocross Series
Suzuki racers kicked off the opening round of the AMA Pro Motocross Series in Pala, California with speed and consistency as the racers adapted to the high speeds and rough tracks of the summer outdoor series.
Off-Road Profitability: Selling the Right Vehicles Leads to High Margins
There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?
FactoryONE Sherco and Seat Concepts Partner in 2021
Seat Concepts was the first aftermarket replacement seat manufacturer for Sherco enduro motorcycles.
Polaris Welcomes Casey Currie
Polaris Off-Road is proud to welcome multi-time off-road racing champion and industry icon Casey Currie to the prestigious RZR Factory Racing team.
Mini Cup By Motul Series Grows For 2021
MotoAmerica announced an additional round for the 2021 championship that will see its youngest racers, aged six to 14, vying for class championships in four rounds.
