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MotoComm RiderLink ST-1

The MotoComm RiderLink ST-1 is a complete intercom, communications and audio solution. It comes with driver and passenger helmet headsets, interchangeable microphones for full-face, open-face, flip-up and MX style helmets, adapter cables, extension cables and a handlebar mount push-to-talk switch — all for $189.95. For more information on the RiderLink ST-1 call (877) 624-6869 or

Destination Dealership: Steve Selzter Honda

Steve Selzter Honda Hits Home in Pennslyvania

It’s The Product Silly

What Your Customers Want You to Know

Harley’s Ladies Lid

Strong Enough For a Man… But Made Just for Her!

Crime Stoppers: Get a Lock On Motorcycle Security

In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,

Cruiser Helmets

Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up

Performance-Based Selling

What If Everything You’ve Been Told About Selling Was Wrong?

Handling Common Customer Objections

Learn to overcome six common customer objections and watch your sales soar.

Manager Or Damager? Part II

It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV

Help Wanted!

John urges dealers to update and upgrade their websites.

Lost Sales

Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.

Brother-In-Law Syndrome III

Want to get things done in your dealership? Making your great ideas a reality is an art form.

Service Department 101

Dr. Nikki details how dealerships can increase repair order income.

A Failure To Communicate

Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.

In-Store Travel Guide

Establish your dealership as touring-friendly… you will meet a need in your motorcycling community and sell more stuff.