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7 Key Digital Strategies

Seven powerful digital strategies that when implemented correctly will improve dealership performance.

Multiples of Twelve

Defining the key target-ages of the American male as it applies to our business.

Rainman?

Here’s to hoping April showers will bring May success for all of us.

Pre-Owned Sales Numbers

Pre-owned units present additional sales and profit opportunities for your dealership.

Battling Turnover

Instead of being surprised and reacting to turnover, it’s a good idea to be prepared and expect it.

Holding On Too Long

Chalk it up to the comfort of familiarity or the avoidance of hard goodbyes.

Let’s talk Numbers

Where Do You Stand? Running Real Dealer Performance Numbers.

Hot Dogs Are Not A Value Proposition

Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition

Marginal Victories

Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers

V-Twin Rumblings

V-Twin Rumblings: The Vibe From The V-Twin Expo.

Desperate For Repentance

Desperate For Repentance: Release Your Inner Reactive Dealer.

Wasps, Dogs and Price Fixing?

Wasps, Dogs and Price Fixing: Learn A Lesson From the Underdogs.

Heads Up!

Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer

Dear Dealer

An Open Letter To Dealers In A Declining Market.

Performance-Based Selling

What If Everything You’ve Been Told About Selling Was Wrong?

The Habitual Dealer

Seven Habits Of Highly Effective Powersports Dealers.