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Harley-Davidson Announces First Chief Electric Vehicle Officer

Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive technologies and the development of new business ventures.

Harley-Davidson Revolution Max 1250 Engine Tuned for Adventure

The Revolution Max 1250 engine has been tuned specifically to deliver desirable power characteristics for the Pan America 1250 and Pan America 1250 Special models, with an emphasis on smooth low-end torque delivery and low-speed throttle control applicable to off-road riding.

MV Agusta Welcomes New Chief Designer, Redesigns San Marino Styling & Engineering Centre

The Design Studios and Offices in MV Agusta’s Styling and Engineering Centre in San Marino have been refurbished to create a completely new work space.

Harley-Davidson Announces New Chief Financial Officer

Harley-Davidson, Inc. announced that Gina Goetter, a top finance executive at Tyson Foods, will join the company as chief financial officer, effective Sept. 30.

Exceeding Customer Expectations in the Finance Office

Expectations about where the industry would be at this time in March were grim, but the social distancing-friendly nature of powersports vehicles proved our expectations to be incorrect – and for good reason.

Polaris Announces Re-Engineered Slingshot for 2020

Slingshot is now available with the all-new AutoDrive transmission, making it more accessible and opening the door for legions of drivers to be able to experience the totally unique sensation that only comes from behind the wheel of a Slingshot.

Offering Winter Storage Programs to Boost Service

We may have a few good days left to ride (if we’re lucky), but most riders park their bikes before the first snowfall.

Indian Motorcycle Delivers New Level of V-Twin Performance with PowerPlus Engine

The PowerPlus will serve as the heart of the new Indian Challenger, an all-new, fixed-fairing bagger that utilizes Indian Motorcycle’s state-of-the-art technology to become the highest-performing American V-twin ever developed.

BASF Enters North American Engine Coolant Market with Glysantin Brand

BASF will introduce its Glysantin branded engine coolant products to the North American automotive industry in January 2020.

Engineering the Next Generation of Coatings for the Fast Lane

Coatings play a pivotal role by reducing friction and adding hardness to reduce wear. By doing so, performance is enhanced, and the usable life of key components is increased.

The Motorcycle Engine Market

After 18 years, H-D introduced the Milwaukee 8 for its 2017 model range to replace the venerable Twin Cam. The engine was a big step forward for the company featuring performance out of the box with 4-valves per cylinder.

Eleven Engineering, Inc. and Infineon Technologies Enter into Partnership

Besides co-marketing opportunities, this partnership allows engineers and managers from both Infineon and Eleven Engineering to be on the ground floor of the other’s design and creative processes.

Customer Service: Do They Know Everything?

Jennifer wants to buy a scooter – but she doesn’t know what she doesn’t know.

Jac-Knife Highway Pegs Offer Alternative to Engine Guard Highway Pegs

Engineered to conceal under OE Harley-Davidson floorboards, Jac-Knife Highway Pegs are virtually unnoticeable when not in use and easily “flip” in to place when they are called in to action. 

Tech Tips: Winter Pre-Storage Service

If you’re not selling winterization packages, there’s still time.

CFMoto CForce 600 Offers Increased Engine Performance

The new easy shift gate system and CVTech transmission provide smoother shifting between gears while the all-new hydraulic brake system will give riders an increased feeling of control.