Bettencourt’s Honda-Suzuki
Covering off-road, on-road and everything in between “What I do best is help find the motorcycle that works for each customer’s type of riding,” says Jesse Avelino, sales manager for Bettencourt’s. Located in eastern Massachusetts, Bettencourt’s has plenty of experience finding the best bike for each rider. The dealership has been in business since 1948
AMA Regional Motocross Champions Vie for National Titles
The American Motorcyclist Associatioon congratulates the AMA Regional Motocross Champions who will compete for AMA National No. 1 plates at the 2015 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship at the Loretta Lynn Ranch in Hurricane Mills, Tenn., July 26 through Aug. 1.
Sena Technologies 10C Combined Motorcycle and Audio Camera System
Sena Technologies, Inc. invaded Overland Expo West 2015. Headlining the lineup at this year’s show was the world’s first combined motorcycle communication and audio action camera system, the 10C.
Insider’s Guide to Helmets
The motorcycle helmet has come a long way from the 1914 Isle of Man TT.
Coleman PowerSports
The Power of a Woman’s Touch
AMA Announces Roster of US Team Contesting 2014 International Six Days Enduro
The American Motorcyclist Association has announced the full contingent of US riders who will compete at the 88th International Six Days Enduro, Nov. 3-8, in San Juan, Argentina. Joining the previously announced World Trophy Team is a full roster of 31 gold-medal hopefuls on the Junior Trophy Team, the Women’s Trophy Team and six club teams.
Mojotown Motorcycle Gear
A shop designed by an enthusiast for enthusiasts
Suzuki Contingency Money Available for GSX-R Owners Racing at Sonoma
Suzuki Motor of America, Inc. has increased the funds available in its 2014 Road Race Contingency Program, and is now paying successful GSX-R racers competing in the three-race GEICO Motorcycle Superbike Shootout.
The Brothers Powersports, Bremerton, Washington
The Brothers are motorcycle enthusiasts who know what riders want
Shifting Gears
Printing All The News That Fits
Inside Tucker Rocky
Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.
EagleRider Tours Expands in Mexico
EagleRider, the world’s largest motorcycle rental and tour company, is expanding in Mexico and now has a new location in Cozumel. The new location can be found on Avenida Melgar, the main ocean road. It is next to the International Pier and two miles south of the Punta Longusta and Ferry Pier.
Signet-Q
The hallmark of Arai’s new Signet-Q model is its shape: an elongated interior shape specifically designed for riders with longer-shaped heads that can produce those red forehead marks, or “hot spots,” from ill-fitting, rounder-shaped helmets.
The Helmet Fitment Five
Quick Tips from Helmet Fitment Pro &
Dealership Superstar Winner Brianna Rauenzahn
2012’s Top Street Helmets
A roundup of the best street helmets for 2012. We cover over a dozen brands, with offerings ranging from wallet-friendly to top-of-the-line splurges.
The Service Pavilion
An Old-School Approach to Service in a Modern Economy