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Ride West: Seattle, Wash.

How Ann and Keith Thye turned their love of BMW into a booming business.

Zero Motorcycles Demonstrates Electric Motorcycle Technology to U.S. Secretary of Transportation

Zero Motorcycles, a leader in electric motorcycle manufacturing, announced that U.S. Secretary of Transportation Ray LaHood received a personal demonstration of Zero’s 2011 electric motorcycle product line. The program was held in conjunction with the Asia-Pacific Economic Cooperation 2011 (APEC) Senior Officials Meeting being held this week in San Francisco.

Michelin Pilot Road 3 Trail Tire

Michelin’s Pilot Road 3 Trail tire is ideal for such motorcycles as the Triumph Tiger 800, Suzuki V-Strom, Yamaha Super Tenere and the BMW GS series.

CTEK Partners with Valerie Thompson for Bonneville Record

CTEK, makers of the “wolrd’s smartest battery chargers,” has partnered with motorcycle racer Valerie Thompson and the Kerry Alter/Julian Bivins Racing Team in their quest for land speed records at the 8th Annual BUB Speed Trials on the famed Bonneville salt.

Dual-Sport Motorcycling’s Multi-Faceted Appeal

Two wheels are the way to see the world’s backcountry, and the sales of dual-sport motorcycles have remained steady during market conditions that are anything but.

Interest in Electric Motorcycles Remains Strong, Says Survey

Clarity Research LLC, a leader in powersports market research, recently released data from its syndicated Powersports Event Monitor (PEM) survey of the May 2011 AMA Infineon Raceway sport bike race event attendees. The results show that attendees continue to have solid awareness of the U.S. TTXGP races, as well as personal interest in electric motorcycles.

Viper Powersports Releases Letter to Shareholders

Viper Powersports recently sent out a letter to its shareholders detailing the latest changes the company has undergone including moving to a new headquarters and a shakeup of senior management.

Viper Motorcycle Company Names David Leysen Director of Operations

Viper Powersports Inc., designer and manufacturer of Viper Motorcycles, announces that David Leysen has been hired as the Company’s Director of Operations.

Cherokee County Cycles, Andrews, N.C.

Nestled among the Snowbird Mountains along beautiful Route 74, CCC is a magnet for passing riders.

Management Change at REV’IT! Sport USA

REV’IT! Sport International recently announced that Jordan Levitt, director of sales of REV’IT! Sport USA, left the company effective at the end of June.

MSF’s Tim Buche Appointed to International Judges Panel for FIM Road Safety Award

The Motorcycle Safety Foundation (MSF) announced that its president and chief executive officer Tim Buche has accepted an invitation from Federation Internationale de Motocyclisme (FIM) chief executive officer Guy Maitre to serve on an international panel of judges charged with determining the winners of the FIM Road Safety Award.

TKC-80 Dual Sport Tire

Continental Tires developed the TKC 80 Twinduro as a competition off-road tire for heavy Enduro bikes.

Off-Road Tire Rundown

8 Must-Stock Dirt Tire Options

World SuperBike Returns to Miller Motorsports Park in Utah

Memorial Day saw 48,000 enthusiastic fans treated to a double win from a rider who was robbed of a double last year by simple bad luck – Carlos Checa (Althea Racing Ducati). The Spaniard, who entered this event as championship leader, had a dose of good luck this time as his two main rivals had difficult raceday experiences. Marco Melandri (Yamaha World Superbike) was tenth and then sixth, while Max Biaggi (Aprilia Alitalia) crashed out of race one after colliding with Jonathan Rea (Castrol Honda). Reigning champion Biaggi recovered good ground in race two, ultimately earning a third-place finish.

IronPlanet Motors To Host May 18 Online Auction With Free Inspections

IronPlanet Motors, an online auction marketplace for used autos and powersports vehicles, announced that it will sell hundreds of items in its May 18 online auction with free inspection reports for each vehicle.

Progressive Suspension 465 Series Monoshock

Suspension tuning can dramatically improve the ride quality, handling and comfort of a motorcycle, and the more tools available to work with, the better the results. With that in mind, Progressive Suspension has added a Remote Adjustable Preload to their 465 Series line of high performance monoshocks.