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High End, AIRHAWK Form Custom Seat Joint Venture

High End Products Inc., the Santa Ana, Calif.-based manufacturer of the Danny Gray line of motorcycle seats, and AIRHAWK of Belleville, Ill., have announced the formation of a new joint venture – High End Seating Systems. The new venture will produce premium, custom designed seating featuring AIRHAWK’s comfort shape-fitting technology.

Harley Announces New 1200 Custom, Debuts H-D1 Customization

Introduced as a mid-year addition to the 2011 Harley-Davidson model lineup, the 1200 Custom also features new wheels, a pull-back handlebar and a reshaped LED tail lamp.

MAG Launches Powersports University Website

Powersports dealers and their personnel can now get on-the-job, online training to keep up with the latest products and trends in the motorcycle aftermarket thanks to Powersports University (www.PowersportsU.com), a new interactive training community for premium aftermarket brands.

Cobra Engineering To Unveil Two Custom Motorcycles

Cobra plans to unveil their new concepts in the Honda booth at the Long Beach Motorcycle Show on December 17, 2010

New Volunteer VTX Cross-Over Concept Stakes Claim In New UTV Class At SEMA

Knowing that consumers demand a utility vehicle that excels at applications related to both work and recreation, Cub Cadet unveiled its newest concept vehicle, the Volunteer VTX, during the premiere performance industry event, SEMA (Specialty Equipment Market Association) on November 2-5, 2010.

Suzuki Introduces Its 2011 Line of Motorcycles and ATVs

Suzuki’s array of 2011 motorcycles and ATVs offers something for all riders. Whether a rider wants to cruise the open road, discover a new trail, commute to work or set a new lap record at the track – Suzuki has a 2011 motorcycle or ATV for every type of rider.

Recreational Off-Highway Vehicle Launches Interactive E-Course

Online, interactive course helps develop safe driving habits

Zero Motorcycles Appoints Team Of Motorcycle And Technology Industry Veterans

Zero Motorcycles has announced the appointment of Steve Salyer, Vice President of Operations, Richard Kenton, Director of Customer Service and Floyd Goshorn as Director of Developmental Purchasing.

Battling the Bear

The agony and ecstasy of being Harley-Davidson

Tire Plugger

The Stop & Go Tire Plugger allows for an on-the-spot/on-the-wheel repair to virtually any tubeless tire, sealing the puncture on the inside. The Plugger is a spring-loaded gun that drives the plug into the hole, the shaft of the plug expands under pressure to fill the puncture and the mushroom head of the plug seats

2010 Touring Season Starter Kit

Where the interstate ends, adventure begins, and riders of all ages and experience levels yearn to escape. Create gear checklists for all types of touring, and share them with every adventurer that walks in your door. If he’s heading for a 200-mile weekender, his needs will be vastly different from the rider embarking on a

Shelton’s Harley-Davidson

Making A Plan And Sticking To It

Troop Boosters

Mark helps you recognize what level of training your staff needs.

Recession Busters

Rod gives dealers five strategies to survive and thrive in today’s economy.

Saddlemen Seat and Bag Cleaners

Saddlemen supports its line of seats and bags with this trio of cleaners. Safe on all Saddlemen products, the Seat and Saddlebag wash combats grease, oil, dirt and stains, and leaves no film or residue. The Seat and Saddlebag Conditioner guards against weather deterioration, drying out and cracking. Call on Saddlemen at (310) 638-1222 or

Think Your Customers are Loyal?

How one dealership earned an extraordinary display of devotion, and how you can too!