Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
Insurance Issues
Establishing your dealership as an insurance collision repair business could be profitable for your service department.
Telephone Skills For The Sales Department
Want to see your closing ratios jump from 20% to 50% to 70%? Learn how to effectively set appointments with your telephone shoppers.
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
Service Department 101
Dr. Nikki details how dealerships can increase repair order income.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Sales Department Presentation/Demonstration
Dr. Nikki teaches how to build value by providing the customer with key features and benefits.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?