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A Dealer’s New Best Friend? MotoMate 123

MotoMate 123 helps powersport dealers with vehicle appraisals, inventory and service.

Octane Redefines Powersports Lending With Dealer Portal 2.0

Dealer partners can deliver an even faster, easier financing experience for their customers.

Dealer Portal 2.0
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Racer and Dealer Sponsorship Must Be a Two-Way Street

You’re better to have no racers than the wrong racers.

Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

Motorcycle dealership F&I
Dealers Win This Election Year Regardless of Outcome Says EFG Companies

Through all 46 presidencies to date, the U.S. economy has continued to grow.

U.S. election, ballot, voting
People Are Dealers’ Biggest Asset: Top 10 Ways to Attract and Retain Them

Lessons learned in a 30-year powersports dealer career.

dealership employees
Motohunt Unveils Game-Changing Update to Premium Dealer Tools

This update elevates dealership inventory management and trade-in strategies.

Motohunt Premium Tools
Dealer Spike Integrates Sheffield’s Pre-Qualification Process Into Payment Genie

The partnership will allow consumers to determine estimated monthly payments and even apply for financing online.

powersports, marine, truck, construction
2 Wheels 2 Ways Ep. 3: Born Free, Technicians, a Texas Dealership and Suspension Changes

Patrick and Jacqui visit Born Free, talk technicians, see inside a Dallas-area dealership, and get a lesson on suspension.

Transax Powering Up AIMExpo’s Dealer Tech Zone and Digital Engagement Workshop

The Digital Engagement Dealer Workshop will be Feb. 8 at 10 a.m.

AIMEXPO logo 2024
2 Wheels 2 Ways Ep. 2: A Massive Powersports Dealer, Memphis Motorcycling, and Graceland

Now that Patrick and Jacqui have their bikes road-ready, they are on their way across the country.

2 Wheels 2 Ways Visits Dealerships Like Yours – January 2024

It’s these awesome folks and dealerships that make this industry really shine.

2 Wheels 2 Ways visits powersports dealers
Being a Leader vs. a Boss: Keeping Your Dealership Team Intact

There are many reasons people leave a job, so how do you keep good employees at your dealership?

dealership employees
Landmaster Adds Over 90 News Dealer Locations This Year

American-made, high-feature, high-value and readily-available product aid makes Landmaster attractive for dealers.

Landmaster UTV
How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept