Goodyear Announces SRI Joint Venture Breakup Terms
Goodyear Tire & Rubber Co. has formally announced the dissolution of its business partnership with Sumitomo Rubber Industries Ltd.
Kawasaki Unveils Premium Ranch Edition MULE Side-by-Side
Kawasaki has announced a new premium Ranch Edition MULE for the 2016 model year. It comes loaded with extra equipment and is finished in a painted Metallic Titanium color scheme to ensure it not only stands out but will be in demand in the utility SxS market.
DragonFire Defender SS Mirror
DragonFire’s all-new Defender SS Mirror is in stock and ready to rock. Whether it is slick rock, woods and tight trails, tough situations require special weapons and tactics. That is where the all-new Defender SS Mirror has answered the call of duty.
Triumph Flat Track Riders Head to X Games
Triumph AMA Pro Flat Track riders, Robinson and Jake Shoemaker, #55 Bonneville Performance / Castrol / Triumph, now quickly shift their focus towards Austin, Texas, for the highly anticipated inaugural X Games Flat Track race this Thursday, June 4.
UC Berkeley Study Shows Lane-Splitting Motorcyclists are Safer in Traffic
A new study by the University of California Berkeley shows that motorcyclists who split lanes in heavy traffic are significantly less likely to be struck from behind by other motorists and are less likely to suffer head or torso injuries, the American Motorcyclist Association reports.
Magellan Off Road Vehicle Navigation Platform
Magellan has announced its Off Road Vehicle (ORV) navigation platform available to automotive and powersport vehicle OEMs. The Magellan ORV Navigation platform allows off-road enthusiasts to plan, track and save trail rides and dirt miles, and add pictures and comments to trails.
(I Can’t Get No) Satisfaction
The Rolling Stones first sang “Satisfaction” 50 years ago, but judging by the latest Pied Piper dealership benchmarking study, it looks like a number of potential powersports shoppers can’t get no satisfaction from some of your dealerships today.
Gear Up – A Way Of Life
[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time
9 Tips to Get Your Customers Ready for the Commute
It’s that time of the year where two-wheeled transportation becomes a more viable option for many commuters.
Missing Something From Your Retail Experience?
When you work in an industry that caters to just 3 percent of the American public, phrases like “customer retention” and “customer relationship management” aren’t just idle business chit-chat.
Top of the Class: 2016 Yamaha Wolverine R-Spec
Last month, Yamaha hosted a Wolverine R-Spec press ride for invited media at the Disneyland of OHV riding trails – Brimstone Recreation area in Huntsville, Tenn.
April Wholesale Pricing In Review
Average Wholesale Pricing in April was up over the prior three months, especially for off-road product categories.
ATV/UTV/SxS Segment Continues to Evolve
For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.
Parts for Scooters: Fast-Growing Start-Up is a Big Player in a Small Market
For dealers who have any involvement in the scooter market, Parts for Scooters is a well-known name.
Survey Says: Powersports Techs in Demand
Although some of you may tend to think of TV game shows when you hear the term “survey says,” MPN’s annual Powersports Industry Profile speaks volumes.
Held USA Street, Track and Touring Boot Line
Held USA now has a boot for every street and touring journey. The Held boot line is all-new in the United States, and includes summer, touring, café and track options.
