Jan Plessner Joins Lonski and Associates
Former Kawasaki PR Manager Jan Plessner has joined the Lonski and Associates team. A 23-year powersports executive, Plessner’s experience includes key marketing, public relations and communications positions with Kawasaki Motors Corp., U.S.A., the Motorcycle Industry Council, Freeman/McCue Public Relations and JVH Media Group (AllAboutBikes.com and LadyMoto.com).
Tis The Season To Sell
Believe it or not, you are competing with Target and Wal-Mart this holiday season, so if you haven’t pulled your Santa suit out of moth balls, it’s time to pull Rudolph in from the pasture and get going on your holiday marketing plan!
HJC RPHA
The powersports media gathered at the North Ranch Country club in Beautiful Westlake Village, Calif., on August 29 for the official launch of the new RPHA series HJC helmets. HJC designers Tae R. Lee and Janis Chun were on hand for the presentation and gave the media the scoop on the entire product lineup.
Ballistic Batteries Featured on FSN’s ‘Motorhead Garage’ June 17
The Ballistic EVO2 Battery, manufactured by Ballistic Performance Components, will be featured June 17 on the Motorhead Garage TV series on the nationwide Fox Sports Network.
The Science of the F&I Sale, Part 2
Taking a deeper look into the behavioral clues exhibited by consumers.
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The Science of the F&I Sale
Blogs: The SEO Weapon
Regularly updating your dealership website with a simple blog will help keep you at the top of the search rankings.
‘MOP’ Up Your Missed Profits
Missed Opportunity Programs (MOPs) are a great way to boost VSC and PMA sales but are seldom implemented.
If I Were a Dealer …
MPN’s online marketing guru steps into the shoes of a dealer and shares her outlook on managed success — online and in your brick and mortar store.
LeoVince Expands Warehouse, Announces New Staff
LeoVince USA recently increased its staff and warehouse capabilities to accommodate its more than 40 percent sales growth this year.
A Look Inside the PowerSport Institute
PSI is solely dedicated to providing students with hands-on tech training for today’s most advanced motorcycles, ATVs, personal watercraft, snowmobiles and other powersport vehicles.
Dowco Acquires Motorcycle Division of Auburn Leather Company
Dowco, Inc. recently announced the purchase of Auburn Leather Company’s motorcycle division effective June 6, 2011. Auburn Leather Company is based in Auburn, Kentucky.
Motorcycle Dealership Floor Storage Tips
Floor storage tech tips to save time, trouble and money.
Make the Most of Your Pre-Owned Motorcycle Profit Center
Establishing pre-owned motorcycle sales.
Viper Motorcylces To Display at 2011 Desert Storm Poker Run
Viper Motorcycle Company announced that it will participate and display product at the 2011 Desert Storm Poker Run at the Nautical Inn Resort in Lake Havasu City, Ariz., April 28-30. This is an annual event bringing together some of the most significant performance boats from across the nation. Ilmor provides high performance marine engines for many of the participants and, based a joint venture with the motorcycle company, also provides the proprietary V-Twin engine for all Viper motorcycles.
Inside the Mind of a Social Media Networker
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