5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
Barnett Scorpion Clutch
Barnett strikes again with the introduction of the versatile Scorpion clutch assembly for ’07 to ’08 big twins. Sure Sellers: • Features a CNC-machined billet aluminum pressure-plate, steel inner hub and clutch plates that increase the surface area by 100 percent • Six coil springs for a smooth, positive engagement • Designed to be run
Barnett Dirt Digger Clutch
Barnett Dirt Digger high-performance clutch kits feature Barnett’s race-proven Carbon- or Kevlar-segmented friction plates, tempered steel drive plates and a set of heavy-duty springs that Barnett claims are 15 to20 percent stiffer than OEM. The new segmented friction material design increases oil flow to the clutch, provides a smoother, more consistent performance and increases clutch
Cocoon Solutions ATVisible Cargo Line
Cocoon Solutions helps riders fight back against mother nature with the ATVisible cargo line. This all-weather wonder is completely waterproof and traps the heat from the engine. Designed with safety in mind, this $99.99 Cocoon allows complete mobility and will snap free in the event of an accident. For more info: Cocoon Solutions P.O. Box
Suzuki Aluminum Skid Plate
Help protect the frame, engine and other components of Z400 models from damage caused by rocks and debris with this full length aluminum skid plate. The lightweight, custom-designed 5052 H32 aluminum skid plate provides greater coverage than the original skid plate for added protection — at $104.95 retail. For more info: American Suzuki Motor Corp.
Kastar Crankshaft Wrenches
Our friends over at San Diego Harley-Davidson put these Kastar crankshaft wrenches to the test. Special thanks to Jason Orsborn and the whole SD H-D crew for the elbow grease they put into this month’s tool review.
Click For Orders … Technophobe Logs In
Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
A&E Hand Tools Spline Crankshaft Wrenches
A&E Hand Tools gives H-D techs a hand with their newest Kastar 6-Spline Crankshaft Wrench for use on 2007 Harley-Davidson Sportster and 2008 Buell model 6-spline engines, and the new 24-Spline Crankshaft Wrench for use on 2006 Dyna 24-spline engines. The reversible ratcheting wrenches are used for the rotation of the crankshaft and to check
Dennis Stubblefield Special Rotary Shaft Puller for Sea-Doo PWCs
If you’ve got a tricky job to do, chances are Dennis Stubblefield’s got the right tool. A case in point is this Special Rotary Shaft Puller for Sea-Doo PWCs. It fits most 580cc, 650cc, 720cc and 800cc engines, and a 6mm Thru Bolt is included. It’s made in the USA and is covered by a
Feuling Oil Pump Corp. Pressure Test Tool
This pressure test tool is a must for any Twin Cam engine builder. Bench test the camplate before installation, set the relief valve spring pressure to your desired pop off psi and assure the valve is seating and seals. The tool includes a regulator and a 100 psi pressure gauge, and it fits all Twin
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
Project Bike: 2008 Road King
Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.