‘One Yamaha’ on Display at Los Angeles Auto Show
Yamaha Motor Corp., USA, and Yamaha Corporation of America have brought together one of the most comprehensive and diverse displays of Yamaha products ever seen in one location for the 2016 Los Angeles Auto Show in downtown Los Angeles.
Yamaha WaterCraft Group Receive Major Boating Industry Awards
[dropcap]L[/dropcap]eg lamps notwithstanding, Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., has received a couple of major boating industry awards for its WaveRunner product line recognizing excellence in design. In January, the Yamaha FX SVHO WaveRunner was named the 2015 Watercraft of the Year. The annual award is presented by Watercraft Journal magazine,
Yamaha Watercraft Mobile Apps Awarded Top Marine Marketing Recognition
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., announced that it received the Neptune award for Best Mobile Application from the Marine Marketers of America (MMA).
Yamaha Unveils Industry-First PWC Buyback, Lease Programs
Yamaha continues to explore new avenues to promote personal watercraft ownership. Last year, the brand introduced the industry’s first certified pre-owned (CPO) program, which allowed consumers the opportunity to buy a pre-owned PWC with the peace-of-mind that comes with a full factory warranty. In late December 2013, the company was at it again, unveiling two
Yamaha Wraps Up Trade-In Program Aimed to Garner More Buyers
In June, the manufacturer launched a rather unique, one-month-long trade-in allowance promotion aimed at encouraging owners of any brand of personal watercraft to trade up to a new 2012 or 2013 WaveRunner.
Yamaha Announces Certified Pre-Owned Program
A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.
Sea-Doo, Yamaha Increase Racing Profile
With the recent high-profile signings of legendary racers Chris MacClugage and Dustin Farthing, Sea-Doo and Yamaha appear to be taking a greater interest in personal watercraft racing as, once again, a means to move product. But are the moves indicative of an increased presence on the racing front, or just business as usual? And either
Yamaha Unveils Nationwide Dealer-Based Demo Program
Like Sea-Doo, this summer Yamaha will be offering consumers nationwide the opportunity to demo the brand’s products. But unlike Sea-Doo’s manufacturer-funded, traveling road-show approach, Yamaha has turned directly to their dealers to facilitate the brand’s upcoming “Yamaha On The Water Demo Days.” Yamaha will provide the national marketing muscle to attract consumers, who will then be
An Eclectic Multiline in Kansas City
Although he has been a rider and motorcycle enthusiast his entire life, Steve Okenfuss didn’t start out intending to sell motorcycles. For 21 years, Steve worked as a banker. After that, he decided to get into the auto industry, but was not entirely happy selling cars. Steve wanted to try something more fun, and he