Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry
The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to
Panic Is Dead
Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Rocky II
Sales managers often make the mistake of measuring what has happened yesterday without measuring it against what is happening in real time. Otis Hackett continues his lesson on managing individual sales encounters with customers.
Total Store Gross Margins
Steve discusses a key indicator of survival in any dealership: total store gross profit margins.
Online Shoppers
The majority of consumers search for and research powersports products online before walking into the dealership to buy. As a result, the more progressive dealers are educating themselves on how to handle those Internet quote requests when they arrive.
Forget First Impressions
Underneath the dirt and grime a seemingly less-than-wealthy store browser can potentially be a repeat customer with a shared passion – anything with a motor.
Sales Manager Makeover
Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.
Desperate For Repentance
Desperate For Repentance: Release Your Inner Reactive Dealer.
20-Clubs Go Virtual
Find A 20-Club To Suit Your Business Needs.
The Habitual Dealer
Seven Habits Of Highly Effective Powersports Dealers.
Lessons For Resolution
Successful dealers set goals and manage by the numbers.
Winning Incentives
New ideas for motivating sales staff.
The New Standard
How to adopt a performance-based sales model.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.