Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
What Do I Need To Do To Put You In This Van, Err . . . On This Motorcycle Today?
Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.
Bury The Cat Slowly
Sometimes it’s easy to miss the details that make reaching your goals worth while.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
The Sit On
Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.
A Lesson In Cheap
It was like buying a $250 50cc ATV online only to get the thing and realize that the wheels aren’t in the box and the carburetor is in pieces.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
Help Wanted!
John urges dealers to update and upgrade their websites.
Lost Sales, Part II
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Manager Or Damager?
Retaining good employees should be up toward the top of any manager’s list.
Scooters & Trikes
Although they both appeared a half century ago, two old products are new concepts again.
Lost Sales
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.