Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?
Old Or Out Of Shape?
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
Service Department Numbers
This column explores service department dealer data and benchmarks.
Sales Manager Makeover
Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.
The Magic Number
One of the hardest battles for a sales manager to wage is to achieve that crucial balance — the fight between getting all the money and giving the bike away.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
The Success Triangle
Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.
Mr. IKTO
Bill sees past a customer’s sorry attempt to bully his way to a great deal.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.
Exceptional Service
There are just as many dealers out there working as hard as they can because they just love sharing the sport with other people.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.