Denney’s Harley-Davidson
Superior Service In The Heartland
Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry
The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Smart Systems
The impetus behind the development and refinement of systems in any business is to streamline operations, increase efficiencies and, thus, increase profits.
Panic Is Dead
Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.
Click For Orders … Technophobe Logs In
Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.
Sit On It
One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Total Store Gross Margins
Steve discusses a key indicator of survival in any dealership: total store gross profit margins.
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
Online Shoppers
The majority of consumers search for and research powersports products online before walking into the dealership to buy. As a result, the more progressive dealers are educating themselves on how to handle those Internet quote requests when they arrive.
Forget First Impressions
Underneath the dirt and grime a seemingly less-than-wealthy store browser can potentially be a repeat customer with a shared passion – anything with a motor.