REV’IT! Urban Shoe Collection
The REV’IT! urban shoe collection is a line designed specifically with the city motorcyclist in mind. REV’IT! developed six new CE-certified shoes fashioned from premium-grade leather and fitted with molded plastic parts in the toe and heel.
Primo Brute IV Extreme Open Belt Drive
Made narrow to fit as a bolt-on for touring models with floorboards, the Primo Brute IV Extreme 2007/08 Touring open drive comes complete with a 3/8″ thick billet aluminum outer guard and the world famous Rivera Pro Clutch.
OEM Update: Arctic Cat
Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum. The big news at the show was how Sheffield
Getting the Band Together: The Entwistle Effect
Your dealership is like a rock band. Think about this: You need to have the right musicians to make great music (or what I like to call “classic rock”). In addition to writing and recording memorable songs that stand the test of time, there are two primary factors that determine a band’s success: ability and
Race Tech Seeks Applications for 2014 Rider Support Team
After hosting a large grassroots support effort in 2013, Race Tech is going even bigger for the upcoming season. As a part of Race Tech’s Rider Support Team, riders are also eligible for support from the company’s associate sponsors: FMF Racing, Novik Gloves and MotoE Performance.
Cortech Vice WP Riding Shoe
The Cortech Vice WP Riding Shoe is constructed with a durable combination of water-resistant leather and
heavy-duty canvas. Features include a HiPora waterproof, breathable membrane and Italian TecnoGI Thermoplastic heel cup and toe cap.
FlyBoard Looks To Sign Up North American Dealers
Water-jet-propelled human flight is a hot topic in recent years, but FlyBoard aims to be different by keeping the price dramatically lower than its competitors. One way in which that is possible is that FlyBoard uses a customer’s existing PWC.
Sidi Fusion Lei Boot
The Sidi Fusion Lei boot features a fully perforated Lorica outer construction, perforated Teflon-treated nylon lining and a rear calf protection panel. A silver graphic applique sets this boot apart from the men’s version.
Electric Boogaloo
Does the Electric Motorcycle Market Have Enough Moves for 2012?
MSF Releases ‘Fool’s Gear, Cool Gear’ Video
The Motorcycle Safety Foundation (MSF) has released a new safety video highlighting the importance of motorcycle riders and their passengers wearing personal protective gear. “Fool’s Gear, Cool Gear,” based on the MSF’s popular safety poster of the same name, communicates a serious message in an entertaining manner.
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PR Pays Off at Berkeley Honda Yamaha
Berkeley Honda Yamaha, located near San Francisco , Calif., has parlayed a combination of off-road racing expertise and uncommon customer service into a long-term success.
Victory Unleashes the Judge
New Model Offers Less Glitz, More Purpose
PT100 Waterproof Boot
This rough-and-tumble boot from Joe Rocket protects wearers from the elements with style and comfort.
Seven Indispensable Sales Questions
When the customer is talking, you are selling!
Tech 8 Motocross/Off-Road Boot
The latest incarnation of the Alpinestars Tech 8 uses premium materials and innovative design features to create a lightweight boot with unrivaled levels of safety and performance.