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Parts Unlimited Releases 2012 Watercraft Catalog

Summertime heat means more time spent on the water for your customers. You can get ready for the summer watercraft season early with the newly released Parts Unlimited 2012 Watercraft catalog.

Parts & Accessory Hits for 2012

These PWC items should be on nearly every dealer’s radar for 2012.

Take on Touring: Rake it in with Rentals

As a powersports dealer, you sell the American dream, but why not offer it up as a limited time opportunity through a rentals program?

2011 Year-End Recap

Dealership Performance Trending Upward

Personal Watercraft’s Vanishing Horsepower Numbers

Horsepower numbers may not have meant that much anyway. The trick is how to educate the consumer to this new reality.

SBT: Watercraft Superstore Thrives in Difficult Market

SBT (or Short Block Technologies), has grown into one of the industry’s biggest players.

Bel-Ray Announces New Marine Line for 2012

Bel-Ray has announced the introduction of a complete line of marine related high performance lubricants available beginning in January 2012.

Values See Larger than Usual Seasonal Dip

Last month we mentioned the impact of the negative economic news on the powersports market. This month brings more of the same.

Club BRP Unveils New Models, Concentrates on Increased Dealer Success

streets in Montreal this week as BRP welcomes 4,000 dealers, distributors, suppliers, members of the media and BRP employees from more than 100 countries to Club BRP — the largest event in BRP history held at sites across Montreal and at the company’s Valcourt, Quebec facilities.

Online Powersports Auction Primer

How Your Dealership Can Get the Most Out of Online Powersports Auctions

YTD June 2010/2009 Data Comparisons

Last month, we looked at May numbers. This month, we’ll see how June 2010 YTD stacks up compared with 2009. These charts represent data averages compiled from top-performing members in selected groups.      Chart 1: Total store gross profit is continuing to rise as is net operating. Business is still slow, but these dealers

YTD May 2010 / 2009 Data Comparisons

How May 2010 YTD stacks up compared with 2009.

Destination Dealership: Steve Selzter Honda

Steve Selzter Honda Hits Home in Pennslyvania

P&A Numbers

Steve reviews the July P&A numbers for one of GSA’s member dealers and the related TBOC averages.

At Your Service

Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.

Finance & Insurance Numbers

F&I should be one of the most profitable areas of your business.