fbpx

Values See Larger than Usual Seasonal Dip

Last month we mentioned the impact of the negative economic news on the powersports market. This month brings more of the same.

Last month we mentioned the impact of the negative economic news on the powersports market. This month brings more of the same. While Congress has finally resolved the debt limit increase issue, general economic conditions remain challenging, especially among the general public with the current conditions and the lack of consumer confidence. 

With bad economic news continuing to arrive on almost all fronts, consumers are holding off on big-ticket recreational purchases more often than not. A large percentage of powersports market spending can be considered discretionary. This has had a corresponding negative impact on prices once again this month.

All segments, with the exception of snowmobiles, are down by significant amounts this month. I was recently in Traverse City, Mich., and even though the PWCs were active on the lakes, I was pleasantly surprised at the number of snowmobiles sitting in the side yards waiting for the season to change. They will soon be getting a fresh tune-up and will be ready for the first big snow.

PWCs and jet boats, which are expected to decline in value at this time of year, are down an unusually large 6.7 percent and 6.5 percent respectively. Street bikes are down 5.8 percent, while scooters are down 4.9 percent. Off-road bikes have dropped a surprising 8.7 percent, while the on/off road segment is down a little less at 5.8 percent. Cruisers are only down an average of 3.8 percent percent. It should be noted that following last month’s declines in values, these are much larger drops than would normally be expected for the fall. The only bright spot is in the ATV segment, where prices have declined by a very modest .9 percent. But even this is unusual as ATVs normally increase in value at this time of year.

Another note of interest continues to be fewer repossessed bikes and utility units available at the auctions. This is a good sign for the lenders, but more of a challenge for the dealers who need additional inventory. The export market continues to be the driver of auction activity. For the off-road purchase, the trade-in values as listed in our guides and data, should be considered for those purchases, not the Auction Wholesale column of listed values.

You May Also Like

Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Good parts managers are a rare breed. We are among the few who enjoy flipping through paper catalogs and covering them with notes. We love seeing how other companies merchandise shelves. We are always absorbing different sales techniques and wondering if we could use them too.

In that vein, when it comes to continuing to boost our numbers post-COVID, I have a few strategies for you to try. It might sound odd, but not everyone can remember that most winches need a winch mount. Or that certain winches require a hidden harness stored at the bottom of a book (hello, Can-Am). Or that Honda has split its winch harness between the winch and the mount. If you don't want service techs to hate you, you need to order both part numbers or else face their wrath.

Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

Other Posts

Cycle Trader and ATV Trader Expand Buy Now, Digitizing All Finance and Purchase Steps

The expanded Buy Now platform fast-tracks financing and sales for both dealers and buyers.

Arctic Cat Spring Sales Event

Now through April 30, get up to 17% off Arctic Cat parts, gear and accessories.

Spring Sale
Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports