Makita,
the official powertool of Supercross for 2011 and a
primary sponsor of the Rockstar Makita Suzuki Team, decorated their
53-foot Experience More trailer with pink in honor of the second annual
"Supercross Goes Pink" race event held February 5 at Angel Stadium in Anaheim, CA to support finding a cure for
breast cancer.
Rockstar Makita Suzuki team riders Ryan Dungey and Brett Metcalfe also wore pink gear during their races. In addition, volunteers from Susan G. Komen for the Cure were with
Makita in the open pits area before the race to hand out literature and
increase breast cancer awareness as part of the foundation’s effort to
fight the disease.
Supercross fans waiting in line to meet team
riders Ryan Dungey and Brett Metcalfe – or to try out demonstrations of
Makita’s latest power tool solutions – were also greeted by Susan G.
Komen for the Cure volunteers providing information and resources on
breast cancer, including guidelines for self-exams.
"The
Supercross fans have been great. They have been curious and generous,
and people are thanking us for being here supporting the cause," said
Vernelle Blackwell, a volunteer with the Susan G. Komen for the Cure.
"Makita has been extremely helpful. The first thing you notice from a
distance are the pink ribbons, balloons, and banners on the Makita
rig. I think it’s awesome that a tool company would take interest in
this cause."
For Makita, the "Supercross Goes Pink" event was an
opportunity to get involved not only on the race track, but also in the
open pits area where thousands of race fans converge several hours
before the race.
"Rockstar Makita Suzuki Team Riders Ryan Dungey
and Brett Metcalfe are wearing pink, and they are champions for using
their status to promote this cause," said Wayne Hart, Communications
Manager, Makita USA. "But as a company, we wanted to do something more
to support the efforts of Susan G. Komen for the Cure. We are happy to
provide a platform to get in front of race fans and increase awareness,
because the survivors and the volunteers who are fighting this disease
are the true champions."
The PINK
Supercross race will help fund the Susan G. Komen 3-Day for the Cure
60-mile walk. For more information on Susan G. Komen for the Cure, go
to http://ww5.komen.org/
