A Tribute To The Man From Dixie
Robin pays tribute to industry veteran and MPN lead columnist, John Wykoff.
Scooters & Trikes
Although they both appeared a half century ago, two old products are new concepts again.
Lost Sales
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Selling Skills
The “trick” to selling more units is learning how to build more value.
The Wonderful World Of Widgets
A rundown of some of the new product highlights and lowlights worth sharing.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Damn The Critics, Go Sell Something!
Robin predicts rising gas prices will boost the commuter-based scooter market.
Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
Insurance Issues
Establishing your dealership as an insurance collision repair business could be profitable for your service department.